Tag "GFK Hungaria"

(HU) Áprilisban folytatódik a Trade Marketing Klub!

Sorry, this entry is only available in Hungarian....

Read more

New leader at GfK

Sorry, this entry is only available in Hungarian....

Read more

Magazine: Superbrands Magyarország is 15 years old

There are several hundred winners in the two Superbrands programmes every year, but many times more brands are trying to win the prize. Today the Superbrands Programme runs in more...

Read more

Bitters which are so sweet to our hearts

Bitter liqueur sales are slowly but steadily growing. According to a Nielsen survey done in 2017, Hungarians spend HUF 80 billion on spirits a year – informed László Nagy, CEO...

Read more

Magazin: Emberszámban

Két számjegyű az állateledelpiac bővülése, ezen belül látványos a diszkontok előretörése. A csatorna jó lehetőséget lát a kategóriában, folyamatosan fejleszti, így növekszik a modern, kényelmes eledelek penetrációja. Ami viszont csatornafüggetlen: egyre...

Read more

Magazine: Flours for cakes and other baked goods

The end of the year represents a high season in the flour market too. Ákos Ferenczik, marketing manager of GoodMills Magyarország Kft. told our magazine that sales of cake flours...

Read more

Budapest Bank: agricultural businesses are characterized by positive expectations

Hungarian agricultural enterprises are characterized by a positive mood due to the relatively high level of investment and rising demand for agricultural products – according to the Budapest Bank’s Agri-Economic...

Read more

Magazine: That ‘Hollywood smile’ isn’t only for the stars anymore!

Csilla Hódos, retail marketing manager of Colgate-Palmolive Kft. told Trade magazin that a premiumisation process is going on in every category of the oral care market. Orbico Hungary Kft.’s trade...

Read more

Magazine: A trendy drink: smoothie

SIÓ-Eckes Kft. is the Hungarian market leader fruit juice company. They define smoothie as a product made from fruits, vegetables, purées or fruit juices, either from concentrate or not, which...

Read more

Magazine: Hungarians are now doing their daily shopping in discount supermarkets too

Discount supermarkets continue their conquest in 2019. What is more, the process has reached a new phase in European markets: these stores are transforming into some kind of service provider,...

Read more

Green Brands brand marketing

Independent international brand marketing organisation Green Brands started its Hungarian training programme with two ‘Academies’ in April and May. Ákos Kozák, the first speaker at the April event made an...

Read more

Healthy nutrition has the same importance as taste

GfK Hungária has measured domestic eating and cooking habits and novelties related to kitchen technology in a comprehensive research. Our research conducted since 1989 is unique in our country, and...

Read more

(HU) GfK: Merre halad a magyar digitális fogyasztó?

Sorry, this entry is only available in Hungarian....

Read more

FMCG sales are growing dynamically online too – 15th E-commerce Conference, 5-6 June 2018, Visegrád (Part 3)

On the second day of Ecommerce Hungary’s conference the FMCG sector was analysed at a roundtable discussion, which was moderated by Zsuzsanna Hermann, our magazine’s editor-in-chief. She pointed it out...

Read more

We are price sensitive to vegetables

If we are dealing with vegetables, we are very price-sensitive – agrarszektor.hu wrote after Gfk Hungária’s data. A part of society can easily give up the consumption of frozen vegetables,...

Read more

Budapest Bank: increase of investments in agriculture may continue

Two thirds of Hungarian agricultural entrepreneurs have developed their farms without subsidies over the last year, while third of them continue to increase the amount invested this year – the...

Read more

The Product of the Year awards were handed over

This year, the Product of the Year awards were handed over for the seventh time on Monday. The Hungarian consumers have evaluated the products in 21 categories – Vágvölgyi Mihály,...

Read more

ALDI was awarded in seven categories within the Product of the Year

Seven own-branded products and product families of the ALDI have won this Year’s Product Award, which was awarded on the basis of GfK Hungária’s public opinion poll inolving 2000 respondents....

Read more

We spend 330 billion forints annually on vegetables and fruits

Domestic households purchase 165 kilogrammes of vegetables and 89 kilogrammes fruits a year, worth over 330 billion forints. <img class=”alignnone size-full wp-image-935303″ src=”https://trademagazin.hu/wp-content/uploads/2017/10/Budapesti-Nagybani-Piac.jpg” alt=”” width=”720″ height=”479″ /> Half of this...

Read more

Budapest Bank: investment mood in agriculture is growing

Investments may continue to grow this year: after 23 percent last year, 35 percent of the companies would increase their total investment, on average, by doubleing them, according to an...

Read more

The large companies expect higher revenues but lower profits for this year

Following the upturn in domestic trade the large companies in Hungary expect higher revenues but lower profits this year – the research of the K&H Enterprise Growth Index showed. The...

Read more

The Product of the Year awards were handed over

The Product of the Year awards were handed over for the sixth time on Monday. The Hungarian consumers evaluated the products in 21 categories – the Product of the Year...

Read more

Everything you wanted to know about the Christmas gift shopping

Christmas is the most beautiful time of the year. Gift-giving is an integral part of Christmas, so the MOM Park with the contribution of GfK Hungária was searching for the...

Read more

GfK: the sales of technical products increased in the 3rd quarter

The sales of durable technical goods increased by 4.9 percent in the third quarter of 2016, compared to the same period of last year, while the total turnover amounted to...

Read more

Agricultural producers expect favorable market turnaround this year

The agricultural producers expect favorable market turnaround this year. Mild optimism can be experienced in the agricultural sector – the survey of the Agribusiness Index reveals. The Agribusiness Index which...

Read more

GfK: Consumer sentiment improved slightly in Germany

German consumer confidence is set to strengthen in June as the economy is expected to grow over coming months, survey data published by the research group GfK showed Wednesday. The...

Read more

Few really innovative products

GfK Hungária’s latest newsletter has revealed that only 20 percent of new products are real innovations (new brands or sub-brands). All other new products are so-called renovations – versions of...

Read more

The Hajdú yogurt cheese won Product of the Year Award

The Hajdú yogurt cheese distributed by the Kőröstej won the Product of the Year Award 2016 in the cheese category. The winners of the awards based on the perceptions of...

Read more

The Product of the Year awards were handed over

The Product of the Year awards were handed over on Tuesday. The Hungarian consumers evaluated the products in 23 categories, and awarded for the first time in the household appliance...

Read more

GfK: households spend 20 percent more on fast moving consumer goods in December

An average household spent 74 thousand HUF on food and household chemical goods in December last year, which was 20 percent more than the monthly average of 61,500 HUF –...

Read more
Oldal