felmérés - Trademagazin

8 seconds and the Z generation is no longer listening to you
Date: 2018-02-14 11:18:22

Generational challenges in the world of economy and marketing The Z generation is able to listen for less than ever, they are always available online, but reject the ads they...

CEOs are optimistic all over the world
Date: 2018-02-10 23:01:23

Between August and November 2017 PwC interviewed 1,293 CEOs in 85 countries, within the framework of the company’s 21st Global CEO Survey. Results were revealed at the World Economic Forum in...

Waitrose food forecast for 2018
Date: 2018-02-10 16:53:01

British supermarket chain Waitrose conducted a survey in 2017, according to which two thirds of shoppers visit grocery stores more than once a day, especially 18-24 year old consumers. Many people...

EBay expects that in the first months of 2018, more businesses will start trading online
Date: 2018-02-06 11:07:27

New Year is often a period of new beginnings. This is true even if we plan to launch an online business – according to eBay’s survey. The data shows that...

Most executives are optimistic, but IT developments may stagnate
Date: 2018-02-06 10:15:29

The Rentasystem has released its fourth annual survey on IT investments and financing background of the domestic SMEs and large companies. This year, the survey also covered production equipment and...

One third of Hungarians go to a thermal bath according to a survey
Date: 2018-01-26 10:30:37

A third of Hungarians go to a thermal bath at least once a year – according to a national representative research conducted by the NaturMed Hotel Carbona in Hévíz. According...

Record braking performances in the euro area
Date: 2018-01-24 11:02:53

The most dynamic performance increase of the past 12 years occured in the euro area’s economy in January, according to the preliminary survey of the IHS Markit Economics Institute, published...

More than half of the Hungarians save each month
Date: 2018-01-11 11:17:06

More than half of the Hungarians save a certain amount of money each month, while the proportion of regular savers rose by 8 percentage points over a year and is...

Irrigation water demand survey was launched by the National Chamber of Agriculture
Date: 2017-12-13 11:15:52

The National Chamber of Agriculture (NAK) has launched an irrigation water demand survey as part of the development of the irrigation development strategy. After 2014, the public body will again...

Most of the Hungarian families are over-spending at Christmas
Date: 2017-12-04 11:55:01

Nearly 40 percent of Hungarians feel they spend more on Christmas gifts than they could do, but they typically do not finance them from loans – according to Intrum Justitia’s...

GfK: the regional differences between the incomes spent on food are considerably smaller than the general difference
Date: 2017-12-01 20:00:42

Some factors have a fundamental influence on the performance of retail chains: location, the performance of workers, floor space, product selection, the competitive situation and purchasing power. GfK analyses the...

The year of breaking records
Date: 2017-12-01 14:52:26

From many points of view, this year was about breaking records in Hungary: the consumer confidence index reached the level where it had been before the recession – 76 points...

Domestic internet users intend to spend 35,000 forints for Christmas gifts this year
Date: 2017-11-30 11:40:22

Domestic internet users intend to spend almost 35,000 HUF on average for gifts this Christmas, about 14 percent more than last year, according to a survey conducted by GÉG Digital....

Cofidis: the amount intended for Christmas presents can grow by a quarter this year
Date: 2017-11-29 11:55:05

As in the previous year, 78 percent of the population is buying gifts for Christmas, but the amount intended for Christmas presents can rise from last year’s 31 500 forints...

The television increases the market share of OTC products the most
Date: 2017-11-24 11:51:10

Atmedia, as the market leader TV sales house is committed to strengthening and building the television advertising industry. In 2016, together with GfK, the company implemented a new analysis on...

We are looking for experiences for Christmas instead of socks and hairdryers
Date: 2017-11-24 11:50:59

What will we give and what do we want to receive? How and with whom do we spend Christmas? What do we really want to do during the holidays? The...

E-merchants are expecting 25 to 30 billion HUF turnover during this year’s Black Friday
Date: 2017-11-22 11:36:08

The Black Friday is here again and is bigger than ever before. This year, a record number of merchants will join the initiative from America. 62 percent of the webshops...

Internet users plan to buy Christmas gifts for 35,000 forints this year
Date: 2017-11-15 11:40:39

Árukereső.hu surveyed the donation plans of the Internet users for this year. The survey revealed that as Christmas is approaching, we are much more open to shopping online. By utilizing...

The communication and problem-solving skills are most appreciated by employers according to a survey
Date: 2017-10-31 11:02:02

In all sectors, communication and problem-solving skills are the most appreciated by employers, and in case of the four-fifth of the jobs they require knowledge of English in addition to...

I lay my head where there is internet
Date: 2017-10-24 22:13:21

eNET and Telekom have teamed up to prepare a study on changes in the concept of ‘home’. An online survey was conducted in September, according to which for 88 percent of...

Magazine: The importance of promotions when buying FMCG products
Date: 2017-10-20 06:41:46

A nationwide representative survey, conducted by Kantar Hoffmann in March 2017, has revealed that 29 percent of Hungarian shoppers stick with their favourite store and look for products in promotion...

Anti-Counterfeiting Board: Two-thirds of Hungarians would punish counterfeiters more rigorously
Date: 2017-10-18 11:13:49

Two thirds of the Hungarians would punish the counterfeiters more rigorously and increasingly sees the risks of counterfeit products – Németh Mónika, secretary of the National Anti-Counterfeiting Board told M1...

Will there be more or fewer presents under the Christmas tree?
Date: 2017-09-27 07:30:47

In August Kantar Hoffmann asked 18-64 year old Hungarians about how much they plan to spend on gifts. Last year the average shopper spent HUF 50,000 on Christmas gifts. 25-34 year old consumers...

Magazine: Comprehensive survey on shopping habits
Date: 2017-09-26 07:47:36

In 2014 POPAI Hungary Association conducted a representative shopping habits survey, with the involvement of 23,000 shoppers in 6 hypermarkets. The study’s objective was to give relevant information on consumer decision...

What’s on the label?
Date: 2017-09-23 19:53:17

Four from 5 Hungarian shoppers read the labels on grocery products and three quarters of them are influenced by the information they find there in deciding which product to put...

Media multiplier research in Hungary
Date: 2017-09-23 19:34:06

In 2010 Sanoma Media and GfK cooperated within the framework of a Media Multiplier research in Hungary, which proved that the efficiency of monomedia (usually television) campaigns is smaller than...

Europe’s top retail chains
Date: 2017-09-23 16:37:17

According to data from Euromonitor International, Western Europe’s leading retail chain is the German company Schwarz Group, the owner of Lidl and Kaufland. The survey examined retailers’ market share in...

We don’t trust mobile payment yet
Date: 2017-09-23 15:35:14

Despite that fact that most smartphones are already equipped with an NFC chip, a representative survey conducted by GKI Economic Research Zrt. in July 2017 revealed that only 25 percent of...

Generation Y would use the mobile wallet
Date: 2017-09-23 15:29:49

According to the latest research by Mastercard on the financial habits of university students (online questionnaire with 1,507 participants), members of Generation Y have close ties with the digital world...

Central and Eastern Europe’s retail trade is making progress
Date: 2017-09-23 15:08:41

According to a comprehensive, 32-country European retail trade survey by GfK, in 2016 the consumers of the EU-28 countries had EUR 16,153 to spend – nominally 0.7 percent more than...

8 seconds and the Z generation is no longer listening to you Date: 2018-02-14 11:18:22

CEOs are optimistic all over the world Date: 2018-02-10 23:01:23

Waitrose food forecast for 2018 Date: 2018-02-10 16:53:01

EBay expects that in the first months of 2018, more businesses will start trading online Date: 2018-02-06 11:07:27

Most executives are optimistic, but IT developments may stagnate Date: 2018-02-06 10:15:29

One third of Hungarians go to a thermal bath according to a survey Date: 2018-01-26 10:30:37

Record braking performances in the euro area Date: 2018-01-24 11:02:53

More than half of the Hungarians save each month Date: 2018-01-11 11:17:06

Irrigation water demand survey was launched by the National Chamber of Agriculture Date: 2017-12-13 11:15:52

Most of the Hungarian families are over-spending at Christmas Date: 2017-12-04 11:55:01

GfK: the regional differences between the incomes spent on food are considerably smaller than the general difference Date: 2017-12-01 20:00:42

The year of breaking records Date: 2017-12-01 14:52:26

Domestic internet users intend to spend 35,000 forints for Christmas gifts this year Date: 2017-11-30 11:40:22

Cofidis: the amount intended for Christmas presents can grow by a quarter this year Date: 2017-11-29 11:55:05

The television increases the market share of OTC products the most Date: 2017-11-24 11:51:10

We are looking for experiences for Christmas instead of socks and hairdryers Date: 2017-11-24 11:50:59

E-merchants are expecting 25 to 30 billion HUF turnover during this year’s Black Friday Date: 2017-11-22 11:36:08

Internet users plan to buy Christmas gifts for 35,000 forints this year Date: 2017-11-15 11:40:39

The communication and problem-solving skills are most appreciated by employers according to a survey Date: 2017-10-31 11:02:02

I lay my head where there is internet Date: 2017-10-24 22:13:21

Magazine: The importance of promotions when buying FMCG products Date: 2017-10-20 06:41:46

Anti-Counterfeiting Board: Two-thirds of Hungarians would punish counterfeiters more rigorously Date: 2017-10-18 11:13:49

Will there be more or fewer presents under the Christmas tree? Date: 2017-09-27 07:30:47

Magazine: Comprehensive survey on shopping habits Date: 2017-09-26 07:47:36

What’s on the label? Date: 2017-09-23 19:53:17

Media multiplier research in Hungary Date: 2017-09-23 19:34:06

Europe’s top retail chains Date: 2017-09-23 16:37:17

We don’t trust mobile payment yet Date: 2017-09-23 15:35:14

Generation Y would use the mobile wallet Date: 2017-09-23 15:29:49

Central and Eastern Europe’s retail trade is making progress Date: 2017-09-23 15:08:41