Tag "Facebook"
Advertising expenditure is likely to grow both in Hungary and at world level this year
Date: 2020-02-10 16:51:28
According to a 59-country annual forecast by Dentsu Aegis Network, global expenditure on advertising will be worth USD 615.4 billion in 2020, which is 3.9 percent more than last year....
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Retail chains and their followers
Date: 2020-02-10 14:00:56
Ynsight Research and Silberstein & Partners set up a research team to study consumer opinion about FMCG retailers in social media and on the internet in general. They used the...
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Several large companies operating in China have introduced precautionary measures
Date: 2020-01-31 11:00:25
A number of international corporations operating in China have introduced precautionary measures to curb the spread of the new coronavirus outbreak, according to reports released by the companies. Facebook has...
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Trade marketing in 10 years from now
Date: 2020-01-23 09:57:26
Once again it was in the building of the Budapest Chamber of Commerce and Industry where the year’s last Trade Marketing Club meeting took place in November. One of the...
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Magazine: More stores can now use the SuperStore logo!
Date: 2019-12-16 06:56:50
Trade magazin organised the SuperStore competition in 2019 too. It was an important criterion in the store design concept competition that retailers operating an online shop only weren’t eligible for...
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Throne Claims in the Online Advertising Market
Date: 2019-11-04 11:10:16
Currently, two large companies still dominate the online advertising market, Google and Facebook. However, in recent times, a whole team of young companies have begun to claim the throne. Trends...
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Magyarvíz takes steps to protect the environment
Date: 2019-10-20 12:04:39
Lajosmizse-based Magyarvíz Kft. is one of the biggest players in the Hungarian mineral water market. The company has reduced the weight of PET bottles, so in comparison with 2017, 10-12...
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Magazine: Retail technology in 2040
Date: 2019-10-01 07:29:00
According to Michelle Evans, head of digital consumer research at Euromonitor International, the digital world has changed things: e-commerce has broken the monopoly of large brands and retailers, making it...
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A five-star flavour by Fanta: the new Fanta Melon Soda is here
Date: 2019-05-23 10:00:55
One of the most delicious green sodas that you will ever try! Much different than traditional Fanta soda, this product has full melon flavor which is perfectly balanced with the...
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Promising digitalisation level of Hungarian SMEs with a high business potential
Date: 2018-10-01 17:25:05
According to the results of UniCredit Bank and Inspira Research’s Business Potential study, Hungarian SMEs with a high business potential are of the opinion that only new technology-based solutions qualify...
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The Great Webshop Survey – this year’s results
Date: 2018-08-25 21:21:30
In 2018 WebShop Experts and ShopRenter conducted a survey with the participation of 894 online shops, which revealed that the average conversion rate of respondents is 1.37 percent, 69 percent...
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Retargeting.biz strengthens presence in e-commerce
Date: 2018-05-25 17:07:55
Romania-based online retailer and marketing specialist Retargeting.bit is introducing their new solution to the markets of Central Europe, which makes the Google, Facebook and Instagram applications available to partners via...
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Facebook users have chosen the new Fanta
Date: 2018-03-28 11:16:27
Fanta has given Fanta brand’s future into the hands of its fans: 32,000 Facebook users have chosen the new flavor of the soft drink. From mid-March, the new sugar-free Fanta...
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The advertiser giant warns Facebook and Google
Date: 2018-02-13 11:04:32
Unilever, one of the world’s largest advertisers, will spend less on marketing at Google and Facebook, if these platforms continue to divide, spread hate or fail to protect the child...
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dm brands take winner to Dubai
Date: 2017-03-27 09:49:37
dm brands will take the lucky winner of the drugstore chain’s Facebook game to Dubai. All dm customers had to do was buy any of dm’s private label products and...
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Facebook also uses print in its the latest campaign
Date: 2016-11-30 11:10:56
The Hungarian Newspaper Publishers 'Association (MLE) reports an another interesting novelty affecting the print market – this time reported about the most recent campaign of Facebook titled “Customize Facebook into...
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Facebook marketing is trendy
Date: 2016-03-11 10:04:11
Website, company Facebook page and e-mail – these were small businesses’ favourite marketing tools in 2015, according to Marketing Commandó’s survey, conducted with the participation of its Facebook followers and...
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Facebook marketing is trendy
Date: 2016-03-04 09:31:17
Website, company Facebook page and e-mail – these were small businesses’ favourite marketing tools in 2015, according to Marketing Commandó’s survey, conducted with the participation of its Facebook followers and...
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Although it is more expensive, the majority of the small companies say it is worth to advertise on Facebook
Date: 2015-06-01 11:35:05
Although the number of the free advertising opportunities are decreasing on the Facebook pages, the majority of firms say it is worth to advertise on Facebook – the latest research...
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Facebook advertisings are becoming less effective especially for young people
Date: 2015-04-17 11:45:07
The most visible result of a Great Facebook Research this year is the dramatic increase in the rejection of adverts, especially by the young age groups. But surprisingly, the older...
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