Tag "Facebook"

Advertising expenditure is likely to grow both in Hungary and at world level this year

According to a 59-country annual forecast by Dentsu Aegis Network, global expenditure on advertising will be worth USD 615.4 billion in 2020, which is 3.9 percent more than last year....

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Retail chains and their followers

 Ynsight Research and Silberstein & Partners set up a research team to study consumer opinion about FMCG retailers in social media and on the internet in general. They used the...

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Several large companies operating in China have introduced precautionary measures

A number of international corporations operating in China have introduced precautionary measures to curb the spread of the new coronavirus outbreak, according to reports released by the companies. Facebook has...

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Trade marketing in 10 years from now

Once again it was in the building of the Budapest Chamber of Commerce and Industry where the year’s last Trade Marketing Club meeting took place in November. One of the...

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Magazine: More stores can now use the SuperStore logo!

Trade magazin organised the SuperStore competition in 2019 too. It was an important criterion in the store design concept competition that retailers operating an online shop only weren’t eligible for...

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Throne Claims in the Online Advertising Market

Currently, two large companies still dominate the online advertising market, Google and Facebook. However, in recent times, a whole team of young companies have begun to claim the throne. Trends...

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Magyarvíz takes steps to protect the environment

Lajosmizse-based Magyarvíz Kft. is one of the biggest players in the Hungarian mineral water market. The company has reduced the weight of PET bottles, so in comparison with 2017, 10-12...

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Magazine: Retail technology in 2040

According to Michelle Evans, head of digital consumer research at Euromonitor International, the digital world has changed things: e-commerce has broken the monopoly of large brands and retailers, making it...

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A five-star flavour by Fanta: the new Fanta Melon Soda is here

One of the most delicious green sodas that you will ever try! Much different than traditional Fanta soda, this product has full melon flavor which is perfectly balanced with the...

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Promising digitalisation level of Hungarian SMEs with a high business potential

According to the results of UniCredit Bank and Inspira Research’s Business Potential study, Hungarian SMEs with a high business potential are of the opinion that only new technology-based solutions qualify...

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The Great Webshop Survey – this year’s results

In 2018 WebShop Experts and ShopRenter conducted a survey with the participation of 894 online shops, which revealed that the average conversion rate of respondents is 1.37 percent, 69 percent...

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Retargeting.biz strengthens presence in e-commerce

Romania-based online retailer and marketing specialist Retargeting.bit is introducing their new solution to the markets of Central Europe, which makes the Google, Facebook and Instagram applications available to partners via...

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Facebook users have chosen the new Fanta

Fanta has given Fanta brand’s future into the hands of its fans: 32,000 Facebook users have chosen the new flavor of the soft drink. From mid-March, the new sugar-free Fanta...

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The advertiser giant warns Facebook and Google

Unilever, one of the world’s largest advertisers, will spend less on marketing at Google and Facebook, if these platforms continue to divide, spread hate or fail to protect the child...

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dm brands take winner to Dubai

dm brands will take the lucky winner of the drugstore chain’s Facebook game to Dubai. All dm customers had to do was buy any of dm’s private label products and...

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Facebook also uses print in its the latest campaign

The Hungarian Newspaper Publishers 'Association (MLE) reports an another interesting novelty affecting the print market – this time reported about the most recent campaign of Facebook titled “Customize Facebook into...

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Facebook marketing is trendy

Website, company Facebook page and e-mail – these were small businesses’ favourite marketing tools in 2015, according to Marketing Commandó’s survey, conducted with the participation of its Facebook followers and...

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Facebook marketing is trendy

Website, company Facebook page and e-mail – these were small businesses’ favourite marketing tools in 2015, according to Marketing Commandó’s survey, conducted with the participation of its Facebook followers and...

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Although it is more expensive, the majority of the small companies say it is worth to advertise on Facebook

Although the number of the free advertising opportunities are decreasing on the Facebook pages, the majority of firms say it is worth to advertise on Facebook – the latest research...

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Facebook advertisings are becoming less effective especially for young people

The most visible result of a Great Facebook Research this year is the dramatic increase in the rejection of adverts, especially by the young age groups. But surprisingly, the older...

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