Tag "Facebook"
Amazon partners with TikTok and Pinterest for social selling
Amazon has partnered with TikTok and Pinterest to allow users to buy products directly through the social media apps. At the moment, this trial is limited to users in the...
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German consumers are listening less to influencers
The impact of influencers on shopping behaviour in Germany has been decreasing. At the same time, the use of social media is in decline on the whole. This is shown...
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Shall we learn to save food on Facebook?
According to the latest research by Munch, being a member of the Facebookcommunity with more than 165,000 members significantly increases the motivation for sustainability. This article is available for reading...
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Can free Facebook and Instagram without personalized advertisements come?
Great anticipation preceded the decision of the EU Data Protection Board (EDPB) regarding the data protection aspects of the “consent or pay” business model used mostly by Meta. What is...
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YouTube, TikTok top list of teens’ most used social platforms
YouTube ranked as the most widely used (93%) online platform among U.S. teens for the second consecutive year in Pew Research Center’s annual survey of U.S. teens. TikTok ranked second (63%),...
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Social media users are 46% more receptive to online ads
Insights platform Kantar has found that frequent users of social media are much more likely to be positively disposed to online advertising compared to the average adult. Notably, among those...
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98% of shoppers use social media to find products
In the last 12 months, 99 percent of European consumers have changed the way they shop online. A large majority (98 percent) look for products on social media. At the...
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New digital market regulation reaches next phase
The European Union has taken another big step towards implementing the Digital Markets Act (DMA), which entered into force last November. This article is available for reading in Trade magazin...
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People now spend more time on TikTok than any other social app
Meltwater and We Are Social look at social media monthly usage trends worldwide among Android users aged 16 to 64. According to their data presented by the Atlas VPN team,...
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Facebook is the top marketing tool for SMEs
According to a recent survey by Marketing Commando, the No.1 marketing tool for Hungarian SMEs is still Facebook – 84% of them use this platform. Second most popular is the...
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Hungarian-owned retail chains: adjustment period after the 54% inflation
Many of us thought that we would be able to take a breather post pandemic, however, the 54% retail inflation in Hungary has proved us wrong. So, what is fuelling...
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This year, dm will also join the Veganuary challenge
Starting in January, a separate subpage will be dedicated to the topic on the dm.hu interface, Start small in your household! and they invite their followers to play in a...
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New trends in social media
Trade Marketing Club (TMC) members met online on 3 November, to discuss the latest trends in social media. TMC founders Ágnes Csiby, Zsuzsanna Hermann and Ildikó Kátai welcomed the more than...
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Don’t order firewood from Facebook!
Due to the extremely high demand for firewood, fraudsters have also become more active. Thanks to the increased official controls, their space for maneuver on the official advertising platforms has...
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Meta retail store opens doors this month
Meta, formerly known as Facebook, is launching its first retail store called the Meta Store. The retail space, slated to open this month, will give customers a hands-on experience with...
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ESM, Emplifi Team Up To Showcase Best Supermarket Performers On Social Media
The latest instalment in Aldi UK’s ‘Kevin The Carrot’ series was the best performing supermarket post on Facebook in the fourth quarter of 2021, with 150,354 interactions, a new report...
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PLMA-news: Digital perils and opportunities in retail
Retail chains need cyber security Last year several retail chains were attacked by hackers, for instance Coop Sweden was forced to close 800 stores for days in July, because cash...
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Restaurants in the Metaverse
Multinational giants are preparing for the future already, for instance McDonald’s is said to have applied for no less than ten virtual trademarks for the Metaverse from the United States...
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Meta (formerly Facebook) reportedly mulls opening physical stores
The company formerly known as Facebook may be entering the brick-and-mortar space. Meta is considering opening its first-ever physical stores as it looks to break into the metaverse, reported The...
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We love to spend money following influencers
A fifth of Hungarians believe in the products or services offered by opinion leaders, according to a recent survey of opinion leaders. According to the Cofidis Credit Monitor, most of...
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Facebook launches its Get Digital digital education platform in Hungarian, too
Facebook has launched the Hungarian version of Get Digital, a comprehensive digital education curriculum for parents, teachers and teenagers. The lessons and curricula included are based on educational resources provided...
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The “general Facebook tax” is the new VAT for SMEs
Facebook is no longer just the most popular marketing tool for small and medium businesses, but also rated the most effective. Most SMEs have fled from the “coronavirus” there, but...
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think.BDPST: Regulations following the technological development
The think.BDPST conference has been organised for the fifth time, and the main topics were the future of education, regulating how tech giants operate, the possible effects of 5G’s spreading...
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Official social media page for Hungarian wines
The Agricultural Marketing Centre (AMC) and the Hungarian Tourism Agency (MTÜ) have teamed up to start collective wine marketing activities in social media, under the ‘Wines of Hungary – Personally’...
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Chinese company overtakes Facebook
Tencent is currently the world’s most valuable social media company after their shares rose 4.52 percent on the Hong Kong Stock Exchange on Tuesday, surpassing Facebook in market value –...
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Eighty-seven percent of Hungarian SMEs present on Facebook remained active during the pandemic
26 percent of small and medium-sized enterprises (SMEs) present on Facebook suspended their activities due to the coronavirus pandemic between January and May, but in some countries more than 50...
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Starbucks pausing advertising on all social media platforms
Starbucks Corp. is the latest company to temporarily stop advertising on social media platforms. In a short statement, the coffee giant said it will pause advertising on all social media...
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Fidelity: Lessons from the first quarter of 2020
Now that the first quarter reporting period is largely over, it is time to draw lessons from the data published by companies and their impact on the longer-term outlook. Fidelity...
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Introducing Facebook Shops: Helping Small Businesses Sell Online
Facebook has always been about connecting you to what you love. That means friends and family, but also products, brands and businesses. For years, people have used our apps to...
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The Nutrition and Hydration Week is on
The Ninth Week of Nutrition and Hydration, which has been promoted for five years now by the National Association of Hungarian Dietitians, is being held for the ninth time to...
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