Tag "Coca Cola"
Coca-Cola® and Marvel® Collaboration ‘Brings Superheroes to Life’
With digital storytelling, augmented reality and limited-edition packaging, the Coca-Cola® and Marvel®: Heroes collaboration debuting on September 1 will surprise consumers and film fans. The relationship between Coca-Cola® and Disney®...
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New Besties: Coca-Cola® and OREO® celebrate friendship with their joint limited-edition soft drink
“Besties”, i.e. eternal friends – the new joint soft drink of the two iconic brands, Coca-Cola® and OREO®, was inspired by friendship. The limited edition Coca-Cola® OREO™ Zero Sugar, the...
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Coca-Cola Collaborates With Oreo To Launch Limited-Edition Drink
Coca‑Cola has joined forces with Oreo to launch a limited-edition beverage that combines the taste of Coca-Cola with ‘flavourful hints’ inspired by Oreo cookies. Coca‑Cola Oreo Zero Sugar Limited Edition...
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The cola cups of the Olympics were severely criticized
The organizers of the Paris Olympics promised the greenest games to date, but the reality differs from expectations. Environmental organizations have criticized the event, especially for the use of plastic...
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Fanta quality issue: double quality and legislation at the center
Az elmúlt időszakban újra felszínre került a kettős termékminőség kérdése, ami most a Fanta ürügyén kapott központi szerepet Magyarországon és az Európai Unióban egyaránt. A Coca-Cola válasza, miszerint minden piacon...
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I need a hug – Video of the day
Coca Cola has been supporting the Olympics for nearly a hundred years, since 1928. The theme of this year’s Paris games – a “marketing element” used by the company several...
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János Lázár urges stricter legislation regarding the Fanta scandal
The news that the Fanta soft drink sold in Hungary contains significantly less orange juice than the versions available in other European countries received a great response in the Hungarian...
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The Olympic packaging of the Coca Cola can – Picture of the day
It’s magical when the world meets! – says CoCa Cola’s Olympic slogan, to which not only the advertising photos but also the boxes were adjusted. So, do you want a...
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Another successful trade fair presence by the Future Store
Trade magazin, the official journal of SIRHA Budapest 2024 was present at the trade fair with its traditional Future Store Innovations stand, showcasing the latest product innovations, technological solutions and...
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Soccer on the Kurfürstendamm – Video of the day
We have talked about Coca Cola’s creative actions based on vending machines several times in the last decade and a half; today’s film belongs to the category of very organized,...
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Retail trade and FMCG have become more attractive to workers
On 25 April Randstad Magyarország published the list of Hungary’s most attractive employers for the 11th time. This article is available for reading in Trade magazin 2024/6-7 According to the...
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Coca-Cola will be one of the protagonists of the festival season again this year
This summer, Coca-Cola® is also focusing on music, entertainment, and personal relationships. This year, fans can meet the “Musical Summer” program in 30 European countries, at the hottest festivals and...
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The German-Hungarian match is coming! This is how the fans of the two nations prepare for the meeting
In order to ensure the victory of the teams in the European Football Championship, fans practice many rituals and most of them would do even more for their favorites, according...
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Danone Named As Partner To ‘100+ Accelerator’ Programme
Danone has joined AB InBev, The Coca-Cola Company, Colgate-Palmolive and Unilever as a partner in the 100+ Accelerator, a programme that seeks to drive sustainable innovation across global supply chains....
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UK Labour government to ban energy drink sales to teens
The party said energy drinks containing 150mg of caffeine per litre will be “banned from sale in retail outlets and online to under-16s”. The UK Labour party has pledged to...
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Accessible products can be a real help for people with disabilities
According to the World Health Organisation (WHO), 30 million adults face visual challenges in Europe alone and 200 million people suffer from hearing loss. This article is available for reading...
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Coca-Cola exceeded expectations
Coca-Cola has surpassed quarterly expectations largely due to increased consumer demand for Fanta and Fairlife products, leading to a revised annual organic revenue forecast. The company reported a per-share earnings...
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Coca-Cola signs $1.1bn deal with Microsoft in generative AI push
The drinks group has been working with generative AI for nearly a year and is using Azure OpenAI throughout its business. The Coca-Cola Company has signed a $1.1bn deal with...
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Emmi acquires majority stake in Brazilian dairy producer from Coca-Cola
Emmi Group’s Brazilian subsidiary, Laticínios Porto Alegre, will acquire a majority stake in dairy product producer Verde Campo from Coca-Cola in the state of Minas Gerais, subject to approval by...
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Coca-Cola Launches Limited-Edition Packaging Featuring Marvel Universe Characters
Coca-Cola has launched limited-edition packaging for beverage cans and a new commercial featuring characters from the Marvel Universe. The beverage giant commenced the rollout of Coca-Cola cans featuring Marvel Universe...
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Learn about the energy cycle with Coca-Cola!
Coca-Cola Magyarország is committed to sustainability and conscious consumption, so the company’s #myfuture platform is adding an energy cycle themed educational module to its series of circular economy learning materials....
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Coca-Cola’s smartwater launches canned water as demand for convenience rises
Coca-Cola brand smartwater is rolling out 12 oz aluminum cans for water, offering an updated design and elevated consumption experience. Smartwater original and smartwater alkaline with antioxidant have been available...
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SIRHA Budapest 2024 – summary video
As an accompanying event of the SIRHA Budapest 2024 exhibition, it was organized again this year on March 5-7. between Trade magazine, as the official newspaper of the exhibition, the...
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Monster Energy rolls out alcoholic ice tea
In January Monster Energy launched a range of hard ice tea products called Nasty Beast. The products contain 6% alcohol and are available in three flavours. Nasty Beast follows the...
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What will be on the global dinner table in 2024? A F&B trend summary
Our magazine takes a look at some of the international trends in food product development for 2024. Despite recent and current events and overwhelming difficulties, consumers insist on continuing to...
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Boycott over the war in Gaza
Since the start of the Israel-Hamas war in October, US coffee chain Starbucks has appeared on several consumer boycott lists circulating on Egyptian social media. This article is available for...
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Spicey Coke is coming
In pursuit of a healthy lifestyle, more and more people are giving up cola. As a result, Coca-Cola is now preparing a unique specialty, introducing spiced cola, which will be...
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Coke adds first new permanent flavor in several years with Spiced
The beverage giant is also introducing a limited-time beverage under its Creations platform called Happy Tears Zero Sugar, which contains salty minerals. The Coca-Cola brand is debuting its first permanent...
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Coca-Cola tests label-free bottles for sustainability
Coca-Cola is coming up with another sustainability innovation in the UK. At the end of January, the company announced that it would be testing half-liter PET bottles of Sprite and...
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Sales of sugary drinks plunge 33% in cities taxing those beverages, study finds
The American Beverage Association, which represents Coca-Cola and PepsiCo, said these taxes have not improved public health or reduced calories in a meaningful way. An increase in the price of sugar-sweetened...
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