Coca-Cola HBC Magyarország - Trademagazin

New shades of black
Date: 2023-03-30 07:11:58

Márton Vajda, premium spirits and coffee manager of Coca-Cola HBC Magyarország, told our magazine that Hungarian coffee consumption was more than 19,000 tonnes in 2022. “Coffee bean prices elevated by...

If the lemons are sour…just use them to make lemonade!
Date: 2023-03-03 12:24:25

Nielsen data reveal that fruit juice value sales grew by 11.2% in January-November 2022, but volume sales decreased by 6.6%. The like-for-like sales drop was even bigger in the last...

There will always be buyers for quality pálinka
Date: 2023-03-03 12:19:26

Károly Gerendai, METRO’s wine expert: “Pálinka is a cult spirit and it isn’t simply a drink that is made in Hungary, but a Hungaricum product. This also means that there...

Coca-Cola HBC Magyarország starts using robots in logistics
Date: 2023-02-02 11:12:21

Just recently Coca-Cola HBC Magyarország has completed a HUF 750m investment: in the Dunaharaszti warehouse they are now using robots with artificial intelligence technology for order picking. Robot picking is...

The managing director of Coca-Cola HBC Hungary spoke about a serious price increase
Date: 2023-01-06 11:47:42

In his interview with Index, László Békefi, managing director of Coca-Cola HBC Hungary, spoke about the very serious economic challenges that will force the giant company to raise prices on...

We had both feet on the (play)ground (Part 2)
Date: 2022-12-13 11:13:56

Between 19 and 23 September, the Trade Playground was full: Trade magazine organised its Business Days conference for the 15th time. Almost 900 decision-makers gathered from the HoReCa and FMCG sectors in Hotel...

Coca-Cola HBC Magyarország enters the snack category
Date: 2022-12-08 15:54:13

Coca-Cola HBC Magyarország is testing its latest biscuit brand in Hungary’s HUF 80bn snack market: MyWellness flavoured oat and functional biscuits are available in 19 Hungarian Auchan stores from November....

Shoppers are loyal in the premium coffee category – This is how Costa Coffee sees the market
Date: 2022-11-28 10:56:57

Annual coffee consumption will be more than 19,000 tonnes in Hungary in 2022, and this represents a value of HUF 67 billion. Coca-Cola HBC Magyarország’s experience is that the category...

Coca-Cola HBC Hungary enters the snack market
Date: 2022-11-22 12:47:08

Coca-Cola HBC Hungary started vertical portfolio development; the largest domestic soft drink manufacturer is testing its newest biscuit brand on the HUF 80 billion snack market. The flavored oat and...

Coca-Cola HBC Magyarország developed its logistics processes with more than HUF 750 million
Date: 2022-11-08 12:34:12

Coca-Cola HBC Hungary has spent more than HUF 750 million improving its logistics processes at its production base in Dunaharaszti, managing director László Békefi announced at a press conference in...

Bar Me Tender
Date: 2022-11-07 16:12:02

In partnership with the Bacardi Mojito Bartender School, last year Coca-Cola HBC Magyarország selected 100 young people, who could participate in a basic level bartender course for free. This October...

New kinds of challenges in the fruit juice market
Date: 2022-10-19 10:33:01

Anita Pusztai, Sió-Eckes Kft.’s marketing director reported that sales were up 10% in the fruit juice, nectar and drink (FJND) market in 2022. “Sió-Eckes preserved its stable market share and...

The joint, free bartender training of Coca-Cola HBC Hungary and the Bacardi Mojito Mixer School is starting
Date: 2022-10-13 09:12:15

Today, one of the most serious challenges of the Hungarian hospitality industry is the lack of available skilled labor. Since the beginning of the pandemic, Coca-Cola HBC Hungary has been...

A rally that is about cooperation – for the 16th time
Date: 2022-10-03 17:35:30

Just like last year, the Coca-Cola HBC Magyarország Kft. team won the Coop Rally. On 7-8 September the driver teams visited locations in Heves, Borsod-Abaúj-Zemplén, Hajdú-Bihar and Szabolcs-Szatmár-Bereg counties. The...

Naturaqua factory in Zalaszentgrót celebrates 20 years
Date: 2022-10-03 16:11:49

Coca-Cola HBC Magyarország started building its bottling plant in Zalaszentgrót in 2002, from a budget of more than HUF 2bn. The mineral content of the water, which springs to the...

It is time to be active again!
Date: 2022-09-23 10:43:27

András Palkó, marketing director of Coca-Cola HBC Magyarország reported to our magazine that sales of sports drinks are growing in both value and volume. “Coca-Cola distributes the Powerade brand, which...

Coca-Cola Zero cafeine-free
Date: 2022-09-20 09:56:44

Coca-Cola Zero satisfies the consumer need of finding a healthy balance – they can relax and reward themselves, without affecting their health, well-being or sleeping. Contact: Coca-Cola HBC Magyarország Kft.; Customer...

Coca-Cola HBC Hungary plans to produce five percent more mineral water this year
Date: 2022-09-16 10:02:36

Coca-Cola HBC Hungary plans to produce five percent more mineral water this year, last year around 100 million liters of water were bottled at the company’s factory in Zalaszentgrót, which...

Premiumisation postponed
Date: 2022-09-15 12:36:01

COVID-19 brought a growth in both coffee value and volume sales, because people spent more time at home. In 2022 coffee companies had to increase prices due to global economic...

The Naturaqua factory in Zalaszentgrót has supplied domestic consumers with three billion liters of mineral water over the past 20 years
Date: 2022-09-07 12:04:23

Nowadays, it is increasingly clear that water is one of our number one natural treasures, and drinking water is much more than a primary thirst quencher: it refreshes, fills you...

Coca-Cola HBC Hungary became the exclusive domestic distributor of Bacardi-Martini products
Date: 2022-09-01 12:03:02

Today, Coca-Cola HBC Hungary became the exclusive distributor in Hungary of certain premium alcohol brands of Bacardi-Martini, the world’s largest privately owned alcoholic beverage producer. Thus, starting in September, the...

Ice tea has survived the ice age
Date: 2022-07-13 10:22:34

András Palkó, marketing director of Coca-Cola HBC Magyarország told our magazine that the ice tea category stepped on a growth path in 2021, after the troubles of 2020. The reopening...

Mineral water is washing the category’s boundaries away
Date: 2022-07-06 09:22:35

András Palkó, marketing director of Coca-Cola HBC Magyarország informed our magazine that mineral water value sales were up a moderate 2% in retail in 2021; volume sales dropped 1.8% from...

Monster Ultra Watermelon
Date: 2022-05-21 07:54:03

Ultra Watermelon is summer in a can, from which you can always take a sip, no matter where you are. Zero sugar, light and refreshing taste, and the explosive Monster...

Monster Ultra Watermelon
Date: 2022-05-19 10:10:25

Ultra Watermelon is summer in a can, from which you can always take a sip, no matter where you are. Zero sugar, light and refreshing taste, and the explosive Monster...

Energy drinks are in explosive form
Date: 2022-05-16 10:03:39

György Galántai, sales director of Hell Energy Magyarország Kft. reported to our magazine that energy drink consumption increased in 2021. Despite the hardships in ingredient and aluminium sourcing, the company...

Zero and light products are conquering the market, but classic fizzy drinks have their own fans
Date: 2022-05-11 08:03:47

Ildikó Zubály, brand manager of Szentkirályi Magyarország told our magazine that volume sales of carbonated soft drinks grew by 2.3% in 2021, while value sales jumped 7.7%, in part thanks...

Functionality is now an expectation
Date: 2022-05-06 10:03:19

There are functional fruit juices, low-calorie functional waters and sports drinks in Coca-Cola Magyarország’s product portfolio. This February two new Cappy products hit the shops: Cappy Immunerő contains vitamin C,...

Fanta Red Grape
Date: 2022-03-29 08:28:53

A grape-flavoured Fanta carbonated soft drink arrives to store shelves in February. The introduction of Fanta Red Grape was called for by the latest market trends: red berries are gaining...

Monster Nitro
Date: 2022-03-02 08:35:57

We have enriched Super Dry with nitrous oxide for a real creamy texture, which is better to taste than to describe. Spiked with the classic Monster mix, Monster Energy Nitro...

New shades of black Date: 2023-03-30 07:11:58

If the lemons are sour…just use them to make lemonade! Date: 2023-03-03 12:24:25

There will always be buyers for quality pálinka Date: 2023-03-03 12:19:26

Coca-Cola HBC Magyarország starts using robots in logistics Date: 2023-02-02 11:12:21

The managing director of Coca-Cola HBC Hungary spoke about a serious price increase Date: 2023-01-06 11:47:42

We had both feet on the (play)ground (Part 2) Date: 2022-12-13 11:13:56

Coca-Cola HBC Magyarország enters the snack category Date: 2022-12-08 15:54:13

Shoppers are loyal in the premium coffee category – This is how Costa Coffee sees the market Date: 2022-11-28 10:56:57

Coca-Cola HBC Hungary enters the snack market Date: 2022-11-22 12:47:08

Coca-Cola HBC Magyarország developed its logistics processes with more than HUF 750 million Date: 2022-11-08 12:34:12

Bar Me Tender Date: 2022-11-07 16:12:02

New kinds of challenges in the fruit juice market Date: 2022-10-19 10:33:01

The joint, free bartender training of Coca-Cola HBC Hungary and the Bacardi Mojito Mixer School is starting Date: 2022-10-13 09:12:15

A rally that is about cooperation – for the 16th time Date: 2022-10-03 17:35:30

Naturaqua factory in Zalaszentgrót celebrates 20 years Date: 2022-10-03 16:11:49

It is time to be active again! Date: 2022-09-23 10:43:27

Coca-Cola Zero cafeine-free Date: 2022-09-20 09:56:44

Coca-Cola HBC Hungary plans to produce five percent more mineral water this year Date: 2022-09-16 10:02:36

Premiumisation postponed Date: 2022-09-15 12:36:01

The Naturaqua factory in Zalaszentgrót has supplied domestic consumers with three billion liters of mineral water over the past 20 years Date: 2022-09-07 12:04:23

Coca-Cola HBC Hungary became the exclusive domestic distributor of Bacardi-Martini products Date: 2022-09-01 12:03:02

Ice tea has survived the ice age Date: 2022-07-13 10:22:34

Mineral water is washing the category’s boundaries away Date: 2022-07-06 09:22:35

Monster Ultra Watermelon Date: 2022-05-21 07:54:03

Monster Ultra Watermelon Date: 2022-05-19 10:10:25

Energy drinks are in explosive form Date: 2022-05-16 10:03:39

Zero and light products are conquering the market, but classic fizzy drinks have their own fans Date: 2022-05-11 08:03:47

Functionality is now an expectation Date: 2022-05-06 10:03:19

Fanta Red Grape Date: 2022-03-29 08:28:53

Monster Nitro Date: 2022-03-02 08:35:57