Coca-Cola HBC Magyarország - Trademagazin

Coca-Cola HBC Hungary and MATE have announced a university tender for the development of a coffee grounds collection system
Date: 2023-10-10 11:48:52

Coca-Cola HBC Hungary and the Hungarian University of Agricultural and Life Sciences (MATE) started a collaboration with the aim of comprehensively examining the grounds produced during everyday coffee drinking and...

Új Crema kávékkal lép a magyar piacra a Costa Coffee
Date: 2023-09-29 10:49:32

Kényeztető, bársonyos kávéélményt nyújtó Crema variánsokkal bővíti Costa Coffee márkájának kínálatát november elsejével a Coca-Cola HBC Magyarország. A vállalat az első Crema kávéját 2022 októberében vezette be a magyar piacra....

Kávé, hab nélkül
Date: 2023-09-07 10:23:35

Nem túl habos az élet kávéfronton: elakadt a piac prémiumizációja, amihez „világi” okok is társultak. A fogyasztói magatartás megváltozására a piaci szereplők elsősorban értékesítési és promóciós stratégiájuk finomhangolásával és marketingmunkájuk fokozásával...

Monster Ultra Golden Pineapple
Date: 2023-06-27 08:04:24

The latest sugar-free product of the Monster portfolio is here, with perfectly ripe, fresh pineapple taste, and in gold colour packaging. Available in 500ml aluminium cans. Recommended store displaying: next...

“Most successful promotion of the year 2023” awards were presented to the winners
Date: 2023-06-06 13:52:35

This year Trade magazin organised the “Most successful promotion of the year” competition for the 15th time, the results of which were announced as part of a one-day conference, titled...

Juniper, spices and other things
Date: 2023-06-06 10:57:09

According to a report by IWSR, Hungarian gin sales jumped 50% in 2021, and data from NielsenIQ basically reveals the same for 2022. This article is available for reading in...

Rise and shine – energy drinks are unstoppable!
Date: 2023-06-05 10:20:33

2022 was a very good year for energy drinks, as like-for-like value sales surged by more than 25%. This article is available for reading in Trade magazin 2023/5 In addition...

Coca-Cola HBC Magyarország is launching its largest investment in the last sixteen years in Dunaharaszti
Date: 2023-05-31 12:58:26

The largest soft drink company in the country is developing its production and logistics capacities for a total of about 23 million euros (~8.7 billion forints). Coca-Cola HBC Hungary will...

Monster Lewis Hamilton Zero
Date: 2023-05-05 09:28:39

Monster Lewis Hamilton Zero, the latest sugar-free product in the Monster portfolio, is the result of a historic collaboration between Hamilton and Mad Dog Jones. Its peach nectarine flavour arrives...

A fight, but not a windmill fight!
Date: 2023-04-20 11:04:41

2022 was characterised by both dynamic growth and gradual restructuring in the market of carbonated soft drinks. András Palkó, marketing director of Coca-Cola HBC Magyarország: “In the first half of...

It is festival time!
Date: 2023-04-17 10:43:28

There aren’t many countries in the world, where there are more festivals per person than in Hungary: every year we celebrate something several thousand (!) times, so we can say...

More than just “mash for babies”
Date: 2023-04-05 10:32:51

Growing selection of organic products NielsenIQ data reveal that in the last few years the baby food category had strengthened because of the pandemic, then in 2022 the market returned...

New shades of black
Date: 2023-03-30 07:11:58

Márton Vajda, premium spirits and coffee manager of Coca-Cola HBC Magyarország, told our magazine that Hungarian coffee consumption was more than 19,000 tonnes in 2022. “Coffee bean prices elevated by...

If the lemons are sour…just use them to make lemonade!
Date: 2023-03-03 12:24:25

Nielsen data reveal that fruit juice value sales grew by 11.2% in January-November 2022, but volume sales decreased by 6.6%. The like-for-like sales drop was even bigger in the last...

There will always be buyers for quality pálinka
Date: 2023-03-03 12:19:26

Károly Gerendai, METRO’s wine expert: “Pálinka is a cult spirit and it isn’t simply a drink that is made in Hungary, but a Hungaricum product. This also means that there...

Coca-Cola HBC Magyarország starts using robots in logistics
Date: 2023-02-02 11:12:21

Just recently Coca-Cola HBC Magyarország has completed a HUF 750m investment: in the Dunaharaszti warehouse they are now using robots with artificial intelligence technology for order picking. Robot picking is...

The managing director of Coca-Cola HBC Hungary spoke about a serious price increase
Date: 2023-01-06 11:47:42

In his interview with Index, László Békefi, managing director of Coca-Cola HBC Hungary, spoke about the very serious economic challenges that will force the giant company to raise prices on...

We had both feet on the (play)ground (Part 2)
Date: 2022-12-13 11:13:56

Between 19 and 23 September, the Trade Playground was full: Trade magazine organised its Business Days conference for the 15th time. Almost 900 decision-makers gathered from the HoReCa and FMCG sectors in Hotel...

Coca-Cola HBC Magyarország enters the snack category
Date: 2022-12-08 15:54:13

Coca-Cola HBC Magyarország is testing its latest biscuit brand in Hungary’s HUF 80bn snack market: MyWellness flavoured oat and functional biscuits are available in 19 Hungarian Auchan stores from November....

Shoppers are loyal in the premium coffee category – This is how Costa Coffee sees the market
Date: 2022-11-28 10:56:57

Annual coffee consumption will be more than 19,000 tonnes in Hungary in 2022, and this represents a value of HUF 67 billion. Coca-Cola HBC Magyarország’s experience is that the category...

Coca-Cola HBC Hungary enters the snack market
Date: 2022-11-22 12:47:08

Coca-Cola HBC Hungary started vertical portfolio development; the largest domestic soft drink manufacturer is testing its newest biscuit brand on the HUF 80 billion snack market. The flavored oat and...

Coca-Cola HBC Magyarország developed its logistics processes with more than HUF 750 million
Date: 2022-11-08 12:34:12

Coca-Cola HBC Hungary has spent more than HUF 750 million improving its logistics processes at its production base in Dunaharaszti, managing director László Békefi announced at a press conference in...

Bar Me Tender
Date: 2022-11-07 16:12:02

In partnership with the Bacardi Mojito Bartender School, last year Coca-Cola HBC Magyarország selected 100 young people, who could participate in a basic level bartender course for free. This October...

New kinds of challenges in the fruit juice market
Date: 2022-10-19 10:33:01

Anita Pusztai, Sió-Eckes Kft.’s marketing director reported that sales were up 10% in the fruit juice, nectar and drink (FJND) market in 2022. “Sió-Eckes preserved its stable market share and...

The joint, free bartender training of Coca-Cola HBC Hungary and the Bacardi Mojito Mixer School is starting
Date: 2022-10-13 09:12:15

Today, one of the most serious challenges of the Hungarian hospitality industry is the lack of available skilled labor. Since the beginning of the pandemic, Coca-Cola HBC Hungary has been...

A rally that is about cooperation – for the 16th time
Date: 2022-10-03 17:35:30

Just like last year, the Coca-Cola HBC Magyarország Kft. team won the Coop Rally. On 7-8 September the driver teams visited locations in Heves, Borsod-Abaúj-Zemplén, Hajdú-Bihar and Szabolcs-Szatmár-Bereg counties. The...

Naturaqua factory in Zalaszentgrót celebrates 20 years
Date: 2022-10-03 16:11:49

Coca-Cola HBC Magyarország started building its bottling plant in Zalaszentgrót in 2002, from a budget of more than HUF 2bn. The mineral content of the water, which springs to the...

It is time to be active again!
Date: 2022-09-23 10:43:27

András Palkó, marketing director of Coca-Cola HBC Magyarország reported to our magazine that sales of sports drinks are growing in both value and volume. “Coca-Cola distributes the Powerade brand, which...

Coca-Cola Zero cafeine-free
Date: 2022-09-20 09:56:44

Coca-Cola Zero satisfies the consumer need of finding a healthy balance – they can relax and reward themselves, without affecting their health, well-being or sleeping. Contact: Coca-Cola HBC Magyarország Kft.; Customer...

Coca-Cola HBC Hungary plans to produce five percent more mineral water this year
Date: 2022-09-16 10:02:36

Coca-Cola HBC Hungary plans to produce five percent more mineral water this year, last year around 100 million liters of water were bottled at the company’s factory in Zalaszentgrót, which...

Coca-Cola HBC Hungary and MATE have announced a university tender for the development of a coffee grounds collection system Date: 2023-10-10 11:48:52

Új Crema kávékkal lép a magyar piacra a Costa Coffee Date: 2023-09-29 10:49:32

Kávé, hab nélkül Date: 2023-09-07 10:23:35

Monster Ultra Golden Pineapple Date: 2023-06-27 08:04:24

“Most successful promotion of the year 2023” awards were presented to the winners Date: 2023-06-06 13:52:35

Juniper, spices and other things Date: 2023-06-06 10:57:09

Rise and shine – energy drinks are unstoppable! Date: 2023-06-05 10:20:33

Coca-Cola HBC Magyarország is launching its largest investment in the last sixteen years in Dunaharaszti Date: 2023-05-31 12:58:26

Monster Lewis Hamilton Zero Date: 2023-05-05 09:28:39

A fight, but not a windmill fight! Date: 2023-04-20 11:04:41

It is festival time! Date: 2023-04-17 10:43:28

More than just “mash for babies” Date: 2023-04-05 10:32:51

New shades of black Date: 2023-03-30 07:11:58

If the lemons are sour…just use them to make lemonade! Date: 2023-03-03 12:24:25

There will always be buyers for quality pálinka Date: 2023-03-03 12:19:26

Coca-Cola HBC Magyarország starts using robots in logistics Date: 2023-02-02 11:12:21

The managing director of Coca-Cola HBC Hungary spoke about a serious price increase Date: 2023-01-06 11:47:42

We had both feet on the (play)ground (Part 2) Date: 2022-12-13 11:13:56

Coca-Cola HBC Magyarország enters the snack category Date: 2022-12-08 15:54:13

Shoppers are loyal in the premium coffee category – This is how Costa Coffee sees the market Date: 2022-11-28 10:56:57

Coca-Cola HBC Hungary enters the snack market Date: 2022-11-22 12:47:08

Coca-Cola HBC Magyarország developed its logistics processes with more than HUF 750 million Date: 2022-11-08 12:34:12

Bar Me Tender Date: 2022-11-07 16:12:02

New kinds of challenges in the fruit juice market Date: 2022-10-19 10:33:01

The joint, free bartender training of Coca-Cola HBC Hungary and the Bacardi Mojito Mixer School is starting Date: 2022-10-13 09:12:15

A rally that is about cooperation – for the 16th time Date: 2022-10-03 17:35:30

Naturaqua factory in Zalaszentgrót celebrates 20 years Date: 2022-10-03 16:11:49

It is time to be active again! Date: 2022-09-23 10:43:27

Coca-Cola Zero cafeine-free Date: 2022-09-20 09:56:44

Coca-Cola HBC Hungary plans to produce five percent more mineral water this year Date: 2022-09-16 10:02:36