Tag "Coca-Cola HBC Magyarország"
Coffee drinking habits in the light of data
The total Hungarian coffee market is worth almost HUF 200bn, László Békefi, general manager of Coca-Cola HBC Magyarország told at a press conference with Carolina Vergnano, CEO of Casa del...
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Tartós installációs az Év Displaye 2023
Nagy érdeklődés övezte a POPAI és a Trade Marketing Klub összevont évzáró eseményét. A házigazda Pick Szeged a gyorsan változó vásárlási igényekre adott válaszaival, a szervezők pedig a POPAI Awards POP...
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Those who save the grounds – the university tender for the collection of coffee grounds launched by Coca-Cola HBC Hungary and MATE has closed
The university Zaccmentő competition announced by Coca-Cola HBC Hungary and the Hungarian University of Agriculture and Life Sciences (MATE) ended with exciting and creative student presentations. The student application was...
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Coca-Cola Creations Y3000
A Coca-Cola Creations Zero Cukor Y3000 Limitált kiadás az első kólaíz a jövőből. Ez az első Coke, amelyet a mesterséges intelligenciával közösen készítettek, és amely egy optimista jövőképet mutat a...
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In less than three years, Coca-Cola HBC Hungary has become one of the TOP3 players in the domestic premium coffee market
Thanks to the introduction of the Caffè Vergnano brand on the domestic coffee market, Coca-Cola HBC Hungary increased the amount of coffee sold by 57 percent last year, and the...
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Coca-Cola HBC Hungary and MATE have announced a university tender for the development of a coffee grounds collection system
Coca-Cola HBC Hungary and the Hungarian University of Agricultural and Life Sciences (MATE) started a collaboration with the aim of comprehensively examining the grounds produced during everyday coffee drinking and...
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Új Crema kávékkal lép a magyar piacra a Costa Coffee
Kényeztető, bársonyos kávéélményt nyújtó Crema variánsokkal bővíti Costa Coffee márkájának kínálatát november elsejével a Coca-Cola HBC Magyarország. A vállalat az első Crema kávéját 2022 októberében vezette be a magyar piacra....
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Kávé, hab nélkül
Nem túl habos az élet kávéfronton: elakadt a piac prémiumizációja, amihez „világi” okok is társultak. A fogyasztói magatartás megváltozására a piaci szereplők elsősorban értékesítési és promóciós stratégiájuk finomhangolásával és marketingmunkájuk fokozásával...
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Monster Ultra Golden Pineapple
The latest sugar-free product of the Monster portfolio is here, with perfectly ripe, fresh pineapple taste, and in gold colour packaging. Available in 500ml aluminium cans. Recommended store displaying: next...
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“Most successful promotion of the year 2023” awards were presented to the winners
This year Trade magazin organised the “Most successful promotion of the year” competition for the 15th time, the results of which were announced as part of a one-day conference, titled...
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Juniper, spices and other things
According to a report by IWSR, Hungarian gin sales jumped 50% in 2021, and data from NielsenIQ basically reveals the same for 2022. This article is available for reading in...
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Rise and shine – energy drinks are unstoppable!
2022 was a very good year for energy drinks, as like-for-like value sales surged by more than 25%. This article is available for reading in Trade magazin 2023/5 In addition...
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Coca-Cola HBC Magyarország is launching its largest investment in the last sixteen years in Dunaharaszti
The largest soft drink company in the country is developing its production and logistics capacities for a total of about 23 million euros (~8.7 billion forints). Coca-Cola HBC Hungary will...
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Monster Lewis Hamilton Zero
Monster Lewis Hamilton Zero, the latest sugar-free product in the Monster portfolio, is the result of a historic collaboration between Hamilton and Mad Dog Jones. Its peach nectarine flavour arrives...
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A fight, but not a windmill fight!
2022 was characterised by both dynamic growth and gradual restructuring in the market of carbonated soft drinks. András Palkó, marketing director of Coca-Cola HBC Magyarország: “In the first half of...
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It is festival time!
There aren’t many countries in the world, where there are more festivals per person than in Hungary: every year we celebrate something several thousand (!) times, so we can say...
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More than just “mash for babies”
Growing selection of organic products NielsenIQ data reveal that in the last few years the baby food category had strengthened because of the pandemic, then in 2022 the market returned...
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New shades of black
Márton Vajda, premium spirits and coffee manager of Coca-Cola HBC Magyarország, told our magazine that Hungarian coffee consumption was more than 19,000 tonnes in 2022. “Coffee bean prices elevated by...
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If the lemons are sour…just use them to make lemonade!
Nielsen data reveal that fruit juice value sales grew by 11.2% in January-November 2022, but volume sales decreased by 6.6%. The like-for-like sales drop was even bigger in the last...
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There will always be buyers for quality pálinka
Károly Gerendai, METRO’s wine expert: “Pálinka is a cult spirit and it isn’t simply a drink that is made in Hungary, but a Hungaricum product. This also means that there...
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Coca-Cola HBC Magyarország starts using robots in logistics
Just recently Coca-Cola HBC Magyarország has completed a HUF 750m investment: in the Dunaharaszti warehouse they are now using robots with artificial intelligence technology for order picking. Robot picking is...
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The managing director of Coca-Cola HBC Hungary spoke about a serious price increase
In his interview with Index, László Békefi, managing director of Coca-Cola HBC Hungary, spoke about the very serious economic challenges that will force the giant company to raise prices on...
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We had both feet on the (play)ground (Part 2)
Between 19 and 23 September, the Trade Playground was full: Trade magazine organised its Business Days conference for the 15th time. Almost 900 decision-makers gathered from the HoReCa and FMCG sectors in Hotel...
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Coca-Cola HBC Magyarország enters the snack category
Coca-Cola HBC Magyarország is testing its latest biscuit brand in Hungary’s HUF 80bn snack market: MyWellness flavoured oat and functional biscuits are available in 19 Hungarian Auchan stores from November....
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Shoppers are loyal in the premium coffee category – This is how Costa Coffee sees the market
Annual coffee consumption will be more than 19,000 tonnes in Hungary in 2022, and this represents a value of HUF 67 billion. Coca-Cola HBC Magyarország’s experience is that the category...
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Coca-Cola HBC Hungary enters the snack market
Coca-Cola HBC Hungary started vertical portfolio development; the largest domestic soft drink manufacturer is testing its newest biscuit brand on the HUF 80 billion snack market. The flavored oat and...
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Coca-Cola HBC Magyarország developed its logistics processes with more than HUF 750 million
Coca-Cola HBC Hungary has spent more than HUF 750 million improving its logistics processes at its production base in Dunaharaszti, managing director László Békefi announced at a press conference in...
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Bar Me Tender
In partnership with the Bacardi Mojito Bartender School, last year Coca-Cola HBC Magyarország selected 100 young people, who could participate in a basic level bartender course for free. This October...
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New kinds of challenges in the fruit juice market
Anita Pusztai, Sió-Eckes Kft.’s marketing director reported that sales were up 10% in the fruit juice, nectar and drink (FJND) market in 2022. “Sió-Eckes preserved its stable market share and...
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The joint, free bartender training of Coca-Cola HBC Hungary and the Bacardi Mojito Mixer School is starting
Today, one of the most serious challenges of the Hungarian hospitality industry is the lack of available skilled labor. Since the beginning of the pandemic, Coca-Cola HBC Hungary has been...
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