Tag "Coca Cola"
PepsiCo strikes near-$2bn deal to buy Poppi
PepsiCo has struck a deal to buy US prebiotic soda brand Poppi for $1.95bn. The US drinks giant said it was looking to meet consumers’ “growing interest in health and...
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Coca-Cola launches new 0.85 litre bottle in Germany
Coca-Cola is launching a new PET bottle size in Germany for the first time in 17 years. The new 0.85-litre bottle will be available from April, and the company mainly...
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Is it worth switching to sustainable packaging?
Main packaging trends include easy-open solutions for the elderly, single-serve packaging for those who live alone and resealable designs. This article is available for reading in Trade magazin 2025/2-3. With...
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Intimacy, smiles, marketing – the best Christmas ads of 2024
For the second time in 2024, Trade magazin organised the Christmas TV Ads – Viewer’s Choice Awards competition. There were 11 entries and the public vote was open from 12...
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Coca-Cola enters trendy prebiotic soda market with Simply Pop
The drink, which contains fiber for gut health and Vitamin C and zinc for immunity support, pits the beverage giant against fast-growing upstarts Olipop and Poppi. Coca-Cola is making its...
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Trump aluminium tariffs may mean Coca-Cola uses more PET, CEO says
President Trump is lining up a 25% tariff on steel and aluminium imports into the US. Coca-Cola Co. may have to source more PET for its drinks sold in the...
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Coca-Cola taps into nostalgia with launch of Orange Cream flavor
The beverage, which reaches stores on Feb. 10, was developed following consumer demand. It is expected to remain on shelves until early 2026. Coca-Cola is launching an Orange Cream variety...
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Coca-Cola’s iconic Christmas truck arrives
The iconic Coca-Cola truck is also rolling into Hungary this year. The tour started in London to travel through several countries to create a festive atmosphere around the world. On...
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Coca-Cola, Grab strengthen partnership to engage hybrid shoppers in SEA
It includes regional campaigns across both online and offline channels. Coca-Cola and Grab are strengthening their partnership to target hybrid shoppers in Southeast Asia by combining Coca-Cola’s offline retail presence...
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Coca-Cola Launches Initiative To Bolster Retailers In India
Coca-Cola India has announced a new support programme for small to medium sized retailers, the Super Power Retailer Program, with which the soft drink giant is seeking to ’empower retailers...
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Best Global Brands: the most valuable brands in 2024
This autumn global brand consultancy Interbrand unveiled its Best Global Brands 2024 report. The list of the world’s 100 most valuable brands not only highlights the strongest brands, but also...
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The world’s best FMCG ads
Gábor Tolnai, head of marketing insight division at Kantar Hoffmann introduced the world’s best performing FMCG advertisements at the Business Days conference. This article is available for reading in Trade magazin...
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Brand footprint – or what do Coca-Cola, Kinder and Riska have in common?
The results of the Brand Footprint research coordinated by CPS-YouGov were presented at this year’s Business Days conference – for the first time together with an awards ceremony. This article...
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Coca-Cola opens the Christmas period here too with the slogan “The world needs more Santas”
For Coca-Cola, Christmas is not just a holiday, but the most important time of the year when the brand contributes the most to creating social experiences and intimate moments. According...
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Carrefour requires suppliers to disclose Nutri-Score
In France, all branded Carrefour suppliers will be required to state the Nutri-Score of their products on the retailer’s website and app. Those who refuse to do so will be...
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Beverage majors team up to drive suppliers’ use of renewable energy
Major beverage companies including Diageo and Coca-Cola have formed a consortium looking to speed up the adoption of renewable energy in their supply chains. A group dubbed the REfresh Alliance,...
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Measuring success for 20 years: double celebration by Superbrands Hungary this year
2004 was the year when Hungary’s leading brands were rated by the international Superbrands Programme for the first time. This article is available for reading in Trade magazin 2024/11 The...
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Need a hug?
“It’s magic when the world comes together!” – this was Coca-Cola’s Olympic slogan, which was used not only in the advertising photos, but also on the drink cans. This article...
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Limited edition Fanta pays tribute to Beetlejuice
With Tim Burton’s new film “Beetlejuice 2” arriving in cinemas on 5 September, fans will get the chance to buy various products in exclusive packaging, thanks to Fanta and Warner...
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Award winners of the student contest
For the fifth time, POPAI Hungary Association has launched a display design competition for university students. Traditionally, the main sponsor of POPAI Student Design Awards is SPAR, and this year...
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Coca-Cola to discontinue its Spiced flavor after 7 months
The beverage, intended as the first permanent offering for the brand in more than three years, is being phased out in favor of a new flavor set to be introduced in 2025....
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Coca-Cola and Bacardi partner on ready-to-drink cocktail
The premixed beverage will be sold in several markets worldwide in 2025, with the initial launch planned for Mexico and select European markets. Coca-Cola and Bacardi plan to launch a...
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Coca-Cola® and Marvel® Collaboration ‘Brings Superheroes to Life’
With digital storytelling, augmented reality and limited-edition packaging, the Coca-Cola® and Marvel®: Heroes collaboration debuting on September 1 will surprise consumers and film fans. The relationship between Coca-Cola® and Disney®...
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New Besties: Coca-Cola® and OREO® celebrate friendship with their joint limited-edition soft drink
“Besties”, i.e. eternal friends – the new joint soft drink of the two iconic brands, Coca-Cola® and OREO®, was inspired by friendship. The limited edition Coca-Cola® OREO™ Zero Sugar, the...
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Coca-Cola Collaborates With Oreo To Launch Limited-Edition Drink
Coca‑Cola has joined forces with Oreo to launch a limited-edition beverage that combines the taste of Coca-Cola with ‘flavourful hints’ inspired by Oreo cookies. Coca‑Cola Oreo Zero Sugar Limited Edition...
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The cola cups of the Olympics were severely criticized
The organizers of the Paris Olympics promised the greenest games to date, but the reality differs from expectations. Environmental organizations have criticized the event, especially for the use of plastic...
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Fanta quality issue: double quality and legislation at the center
Az elmúlt időszakban újra felszínre került a kettős termékminőség kérdése, ami most a Fanta ürügyén kapott központi szerepet Magyarországon és az Európai Unióban egyaránt. A Coca-Cola válasza, miszerint minden piacon...
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I need a hug – Video of the day
Coca Cola has been supporting the Olympics for nearly a hundred years, since 1928. The theme of this year’s Paris games – a “marketing element” used by the company several...
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János Lázár urges stricter legislation regarding the Fanta scandal
The news that the Fanta soft drink sold in Hungary contains significantly less orange juice than the versions available in other European countries received a great response in the Hungarian...
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The Olympic packaging of the Coca Cola can – Picture of the day
It’s magical when the world meets! – says CoCa Cola’s Olympic slogan, to which not only the advertising photos but also the boxes were adjusted. So, do you want a...
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