Tag "Business Days 2022"

We had both feet on the (play)ground (Part 2)

Between 19 and 23 September, the Trade Playground was full: Trade magazine organised its Business Days conference for the 15th time. Almost 900 decision-makers gathered from the HoReCa and FMCG sectors in Hotel...

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Price swing on the playground of inflation

At the Business Days conference Ágnes Szűcs-Villányi, NielsenIQ’s regional leader of analytics and the company’s managing director, Erik Vágyi gave a presentation together. They told that the economic situation in...

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Pessimistic hospitality businesses

At Trade magazin’s Business Days 2022 conference Gábor Tolnai, head of Kantar Hoffmann’s marketing insight division, presented the results of a HoReCa survey, which they had done with the participation...

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General mood of guests

On the first days of the Business Days conference Annamária Földes, director of client development and customer experience at Ipsos, gave a presentation about the general mood in the HoReCa...

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Digital in-store marketing in tobacco shops – how to reach hundreds of thousands of consumers in 90 seconds

DigInStore Zrt.’s TrafikTV digital solutions can help companies improve their sales performance in National Tobacco Shops. So far research results from Hungary haven’t proven how much TrafikTV’s cost-efficient solutions can...

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(HU) Ott voltunk a (játék)szeren (1. rész)

Between 19 and 23 September, the Trade Playground was full: Trade magazine organised its Business Days conference for the 15th time. Almost 900 decision-makers gathered from the HoReCa and FMCG...

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Going against the PRICE flow

Tünde Turcsán, GfK’s FMCG director gave a presentation at the Business Days conference on Wednesday. She told that there is no household in Hungary today that isn’t worried about the...

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Looking back – Business Days 2022 movie

Just one month ago, we closed this year’s Trade Playground, the Business Days conference. The summary short film below is a memory for those who were there and a taste...

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Public health programmes from OGYÉI, with funding from NETA money

The National Institute of Pharmacy and Nutrition (OGYÉI) focuses on the most urgent public health issues with its programmes funded from the public health product tax (NETA). Our magazine interviewed...

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Record!

We closed the Trade Playground of the Business Days conference, which celebrated its 15th anniversary this year. While sitting in the sandbox, we discussed really serious topics, but the atmosphere...

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Extraordinary announcements from P&G at this year’s Business Days 2022 conference

Procter&Gamble’s sustainable packaging system was awarded in the product and service category at this year’s Trade Magazine’s Symbol of Sustainability competition. The professional award was received by Gabriel Makki, Central...

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TRADE PLAYGROUND – With strict rules

We look forward to welcome you again this year at the biggest professional event of the FMCG market, the five-day Business Days conference in Tapolca, Hotel Pelion. TRADE PLAYGROUND –...

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