Tag "brandek"
In good hands
On 30 January the Hungarian Franchise Association organised its 14th Award Ceremony Gala. Our magazine asked president of the association Gyula Vidács and general secretary Dr Katalin Mandel about the...
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Magazine: ‘Superfoods’ are becoming more popular among confectionery products too
Sándor Sánta, president of the Association of Hungarian Confectionery Manufacturers informed that there are approximately 250 confectionery product manufacturers in Hungary, and these employ about 5,000 people. The combined sales...
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America is coming to us!
On 18-19 November a delegation of US businessmen who represent various franchise networks are coming to Hungary, to offer innovative products and services to enterprises. Our magazine asked Jennifer Kane-Zabolotskaya,...
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Magazine: Brands as an engine of growth and looking into the crystal ball
One of the engines of economic growth is strong brands. Trade magazin has asked Dr Ágnes Fábián, president of Branded Goods Association Hungary (BGA ) and managing director of Henkel...
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What can be the main trends in the communication strategies of FMCG brands in 2019?
Between 1 July and 31 December 2018 the Hungarian representatives of the most valuable international FMCG brands were communicating online in line with global trends. International surveys showed that among...
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Lego overtook Google
Lego has become the most powerful brand in 2017, according to the list of Brand Finance. The toy manufacturer overtook Google, Nike and Ferrari – mfor.hu wrote. The Brand Finance...
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