Tag "bormarketing"
Market knowledge, networking and marketing
This article is available for reading in Trade magazin 2024/11 Márió Spáda, wine category specialist of METRO: “Looking at the main trends, the premium quality is booming, while sales of...
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István Nagy: common interest is the success of Hungarian wine
The success of Hungarian wine is a common interest, and at the same time a nation-building force. In addition to the government’s support, its reputation can be most effectively increased...
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Bor – tudatosan és ösztönösen
Kinek, milyet, hogyan eladni – ezek a bormarketing alapproblémái is. E számunk boros mellékletében (100–114. oldal) bortermelők és kereskedelmi láncok képviselői elemzik az ital piacát és értékesítési lehetőségeit, HoReCa rovatunkban marketingkérdésekről,...
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The quality of the wine grapes harvested so far in the Villány wine region is excellent
The harvest of typical blue grape varieties harvested so far in the Villány wine region, where the harvest until the end of October is currently in full swing, is average...
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Gergely Gulyás: our country has made great progress in the field of quality champagne production
Compared to the situation a decade or two ago, our country has made great strides in the production of quality champagne, the minister in charge of the Prime Minister’s Office...
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Hungarian wine and winemakers are celebrated in Eger
Hungarian winemakers are full of innovations, while respecting their traditions and lovingly guarding their professional secrets, Minister of Agriculture István Nagy declared at the Egri Wine Festival on Thursday. The...
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Producer cooperation in wine production
The wine industry can only be successful in the long term with cooperation and integration, Minister of Agriculture István Nagy declared on Friday at the Győr-Moson-Sopron County Wine Competition and...
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AM: We treat the support of the National Council of Mountain Communities as a priority
The domestic grape and wine sector is of particular importance, it is the flagship of Hungarian agriculture. The Ministry of Agriculture and the National Council of Mountain Communities have an...
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Hungarian winemakers can always count on the cooperation of the government
The Ministry of Agriculture treats the preservation of biological diversity as a priority issue, and in this context the support of organic farming – stated Minister of Agriculture István Nagy...
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3 billion HUF per year is allocated to the implementation of the national wine marketing strategy
The government will provide HUF 3 billion per year for the implementation of the soon-to-be-completed national wine marketing strategy – the government commissioner responsible for national wine marketing announced on...
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István Nagy: Hungarian wine producers are not opponents, but inspirers of each other
Hungarian wine producers are not opponents of each other, but inspire each other; this is what drives this sector forward – said the Minister of Agriculture at the ceremonial announcement...
Read moreTendering opportunities for Hungarian wines will be opened
Over the next three years, the ministry of agriculture will provide a total of 4.8 billion HUF support of EU funds to promote Hungarian wines – the Ministry of Agriculture...
Read moreState wine marketing activity is intensifying
State wine marketing activity will be put a greater emphasis and will be strengthened – the Hungarian Tourism Agency (MTÜ) and the Agricultural Marketing Center (AMC) told MT on Friday...
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This is how we drink our wine
The Hungarian Tourism Agency (MTÜ) and the National Council of Wine Communities (HNT) have developed the new marketing communication strategy for Hungarian wines together. Both organisations have had market research done,...
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Magazine: The pyramid principle
The Hungarian Tourism Agency (MTÜ) has been coordinating Hungarian wine and culinary marketing since 2016. In June 2017 the agency changed the way this field is managed and our magazine asked...
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Together for Hungarian wines
From June wine and culinary marketing is managed in a new system at the Hungarian Tourism Agency, in order to establish closer cooperation with the trade in key projects, such...
Read moreCoordinated wine marketing: Cooperation between the state and the profession
The National Council of Wine Communities (HNT) signed a cooperation agreement with the Hungarian Tourism Agency (MTÜ) in order to ensure the coordinated and effective supply of community wine marketing...
Read moreThe 2016 Wine Selection of the Ministry of Foreign Affairs and Foreign Trade was presented
The 2016 Wine Selection of the Ministry of Foreign Affairs and Foreign Trade (KKM) was presented: 23 types of high-quality Hungarian wines of three selected categories will represent the Hungarian...
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The VinCEAwards were handed over for the first time
The best professional performances were rewarded for the first time at the VinCEAwards award ceremony. The inspiring domestic examples were awarded in the field of gastronomy, trade, tourism, wine and...
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