Tag "Beiersdorf"

Magazine: Showered with fragrances

The sales growth continued in the shower gel market in 2017, in terms of both value and volume. Zsófia Molnár, skin and hair category manager of Unilever Magyarország Kft. told our magazine...

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Showered with fragrances (Part 2)

Brand manufacturers are of the opinion that in the shower gel category the three most important buying decision making factors are price, brand loyalty and product fragrance. According to Réka...

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A wide selection of Christmas gift packs will be available this year

Christmas gift packs realise considerable sales and market players say some shoppers also purchase these products in this period for themselves, because they can get the items in them cheaper. Classic...

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Great sales growth for Beiersdorf

In the first half of the year Nivea’s manufacturer reported a 3.3-percent organic sales growth. Beiersdorf’s sales amounted to EUR 3.51 billion and the nominal growth was 4.6 percent. In...

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NIVEA Q10 Plus C energetizáló ránctalanító arcápolók és szemkörnyékápoló

NIVEA’s new, energising facial care product range contains two strong antioxidants: Q10 coenzyme and vitamin C, which make the cells breathe more easily and revitalise them. Contact:   Beiersdorf Kft. Gabriella...

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NIVEA Creme Oil Pearls shower creams

New NIVEA Creme Oil Pearls shower creams contain argan oil, which is rich in nutrients and vitamin E, and has a moisturising effect as well, so it can help to protect the...

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Magazine: There is no stopping until perfection is reached

Value sales have increased recently in the shaving product market. Consumers have started buying more expensive products in the category. The category is very much seasonal: value sales in the...

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Men are more loyal to their favourite deodorant

As the temperature keeps rising, unpleasant body odour and sweating are becoming a problem to many. Viktória Tantics, brand activation manager with Beiersdorf Kft. told our magazine that the company’s...

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