Tag "babaápolás"

Cleanness and caring: new directions in baby care

In 2023 the Hungarian nappy market is expected to grow by over 10% in value compared to the previous year, but a sales decline is likely in volume, according to...

Read more

Happy baby, relaxed mom

In 2022 diaper value sales grew, while volume sales stayed put – reported NielsenIQ. Izabella Kowalska, Essity Hungary Kft.’s category manager: “Our products produced moderate growth, because of the difficult...

Read more

Magazine: Mothers’ trust is difficult to win and easy to lose

In the baby care market the Pampers brand of Procter&Gamble has observed sales growth recently, especially in the wet wipe segment. Yvette Krubl, the company’s communications PR manager in Central...

Read more

Magazine: Only the best will do in baby care!

When buying baby care products, for consumers the number one factor is quality. Viktória Szabó, brand activation manager of Johnson & Johnson Kft. informed us that value sales stayed put...

Read more

Johnson & Johnson’s management is confident

The Johnson & Johnson health and baby care product operating company reported 18.8 billion USD in revenue in the second quarter, which is 1.9 percent higher than in the same...

Read more

Nielsen: favourable trends on the baby food market

In Hungary the baby's food retail turnover increased by 12 percent in value between December to July, compared to the previous comparable period. In terms of diapers and baby-wipes Nielsen’s...

Read more