Level up with hams – HERZ came up with a new campaign

“Our clear goal is for our consumers to identify the HERZ brand with quality ham products. Our communication supporting the re-introduction is also based on this, which also aims to show how consumers can find out about the individual product characteristics and thus the unique product advantages of hams, so that they can buy the one that best suits their diet and needs.”

– reported Júlia Szokolai, strategy and marketing director of the Bonafarm meat sector.