How one Silicon Valley startup is using computer vision to make shopping frictionless

By: Trademagazin editor Date: 2022. 09. 13. 12:41

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Silicon Valley startup AiFi (pronounced like “wi-fi”) is the driving force behind no fewer than 86 “computer-vision powered” autonomous stores in North America, Asia, Europe, and the Middle East.

According to Falcão, the top differentiator of AiFi’s camera-only model (as opposed to using sensors or other technologies) is that in addition to allowing retailers to keep their optimized setup, the in-store experience is a familiar one for shoppers

AiFi isn’t the first company to pursue autonomous (also called cashierless or checkout-free) retail solutions. There’s stiff competition, including from Amazon’s “Just Walk Out” technology, and a number of other companies hoping to make their tech ubiquitous in the retail world.

Check out this CNBC video featuring our autonomous retail solution, where our CTO João Diogo Falcão walks us through the benefits of our camera-only technology.

AiFi’s chief technology officer, João Diogo Falcão, said he believes that what makes AiFi stand out is the simplicity of implementation for retailers. The company’s camera-powered model means stores can retain their physical setup when they make the transition to autonomous checkout.

AFi’s artificial intelligence provides retailers with a better understanding of human behavior in brick-and-mortar stores by collecting data typically associated with e-commerce, Falcão said. Retailers can track how much time shoppers spend in certain aisles, which products they pick up and then put back, and basket size trends.

Retail Brew