New private label products from Rossmann

Rossmann is in the middle of launching more than 500 new private label (PL) products.

“In terms of total sales volume last year, the share of private label products was the highest in personal care (such as Isana, For Your Beauty and Prokudent). Pet food was in second place and hygiene products were in third place,”

said Kornél Németh, Rossmann’s managing director.

Managing director László Flórián added that the number of Rossmann+ VIP members increased by 200,000 last year, to 2 million. //