Syngenta: it would be worth to brand the Hungarian watermelons

By: trademagazin Date: 2015. 07. 15. 11:25

It would be useful to brand the Hungarian watermelons to make it easier for consumers to recognize high-quality products – Antal Gyula, the professional manager of the Vegetables business at the Syngenta Kft. told MTI on Tuesday in Medgyesegyháza.


The vegetable production is in crisis in Hungary in the past twenty years. It is difficult to gain market, only high quality and new marketing tools can change this – he explained.

Antal Gyula stressed that consumers are looking for affordable, accessible, reliable quality and healthy products free of pesticides. If they find these products, they usually cling to them, but in case of melons and vegetables it is generally difficult to detect this, so branding would help – he said. (MTI)

Related news