Strategic development, sustainability and community presence by Reál

We believe it is important to support our franchisees in a variety of ways, and we are constantly striving to revamp the look and feel of our stores, both internally and externally

Community presence and social responsibility

Being a Hungarian retail chain, we give priority to building relationships with local communities and strengthening social cohesion in the towns and cities where Reál operates. In cooperation with our franchise partners, we are committed to supporting events such as the Keszi Half Marathon and local institutions and initiatives – from kindergartens to youth and retirement clubs. At the beginning of 2025 we launched a new digital platform: Reál’s official TikTok page builds on three principles – entertainment, education and inspiration. Another milestone in our digital development was the introduction of the Reál APP+ loyalty app, which we plan to develop into a comprehensive, nationwide loyalty programme from the second half of 2025. (x)

With our franchise partners, we actively support local sporting events, institutions and initiatives