Stella Artois experiences

There are many brands with experience ideas related to the final of the American Football Championship scheduled for February 7, some of which have been presented before.

Stella Stadium Bites

Stella Artois wants to help Super Bowl viewers make gourmet food at home with a menu from meal kit service Blue Apron. The Anheuser-Busch InBev beer brand this week introduced Stella Stadium Bites, a game-day menu of four dishes to serve six people, along with four Stella Artois chalices for 99,99 USD.

Eli Manning and Victor Cruz, who played together when the New York Giants won the Super Bowl nine years ago, will show how to make the recipes in a special version of the “Stella Sessions” cooking show on Jan. 18. Viewers can stream the tutorial from Stella Artois’s social media channels and access the menu on Blue Apron’s website until Jan. 29, with deliveries arriving the week of Feb. 1 as fans prepare for the big game.

Stella cooking series

Amid the shift in experiential marketing to digital platforms in the past year, the AB InBev brew has deployed a variety of efforts to engage homebound consumers. With many people communicating via social media, Stella Artois in April 2020 launched a “Stella Sessions@Home” cooking series on IGTV, Instagram’s video streaming section. Actress Eva Longoria, chef Marcus Samuelsson and others provided cooking classes and urged viewers to support local restaurants during the health crisis.

Stella theater and hotel

More recently, Stella Artois’s social media contest, the #ChaliceChoir on 21. December 2020 gave homebound Broadway fans a chance to see a livestreamed performance of songs from the musical “Jagged Little Pill.

In August Anheuser-Busch beer brand Stella Artois has created a virtual Hotel Artois at Home experience to bring housebound consumers the services of a five-star hotel stay. Perks include doorside contactless check-in so guests can collect their personalized itinerary, mini-bar with snacks and a room service care package, along with a tablet that will facilitate virtual interactions with a hotel staff stocked with celebrities. Guests will receive a wake-up call from actor Liev Schreiber, personalized experiences curated by basketball player Blake Griffin as the hotel’s concierge, room service from Eva Longoria, who will work with local chefs to create a meal, and a virtual one-on-one with bartender Andy Cohen. Cohen has also created a Hotel Artois Happy Hour Hits playlist on Spotify that anyone can check out.