PepsiCo brings hydration juggernaut Gatorade into water
The electrolyte-infused beverage, which was developed by the CPG giant to help support all-day hydration, will start hitting shelves in 2024.
Gatorade is launching its first-ever water offering as the multi-billion-dollar PepsiCo brand works to aggressively expand its dominant presence in hydration.
Gatorade Water, which is expected to hit shelves in the first quarter of 2024, brings an electrolyte-infused beverage popular with athletes and exercise buffs to consumers who are looking for a healthier hydration offering throughout the day. The drink is electrolyte-infused and is alkaline with a pH of 7.5 or higher.
For now, Gatorade Water will not incorporate flavors as it focuses on consumers who don’t want them in their beverages. Gatorade also owns Propel, a line of flavored fitness waters with electrolytes, vitamins and antioxidants that meet this need.
While Gatorade has become a juggernaut brand with annual sales topping $6 billion and controlling more than 70% of the sports drink market by focusing on hydration, the brand is looking for other ways to meet the needs of the consumer.
Related news
Coca-Cola introduces a new cola
Coca-Cola announced that it will be adding a new product…
Read more >PepsiCo to launch Cheetos and Doritos versions without artificial colors, flavors
The snacking and beverage giant also plans to rebrand Lay’s…
Read more >Coca-Cola beat expectations – Europe boosted quarterly results
Coca-Cola performed above its weight in the latest quarter: according…
Read more >Related news
The Hungarian Central Statistical Office (KSH) reported better-than-expected GDP data
In Q2 2025, Hungary’s GDP figures published by the HCSO…
Read more >Beer producers are hoping for a hot August
After nearly three percent growth last year, domestic beer consumption…
Read more >Gergely Gulyás: the government is expanding the support program for small-town grocery stores
The government is expanding the grocery store support program launched…
Read more >