PepsiCo brings hydration juggernaut Gatorade into water
The electrolyte-infused beverage, which was developed by the CPG giant to help support all-day hydration, will start hitting shelves in 2024.
Gatorade is launching its first-ever water offering as the multi-billion-dollar PepsiCo brand works to aggressively expand its dominant presence in hydration.
Gatorade Water, which is expected to hit shelves in the first quarter of 2024, brings an electrolyte-infused beverage popular with athletes and exercise buffs to consumers who are looking for a healthier hydration offering throughout the day. The drink is electrolyte-infused and is alkaline with a pH of 7.5 or higher.
For now, Gatorade Water will not incorporate flavors as it focuses on consumers who don’t want them in their beverages. Gatorade also owns Propel, a line of flavored fitness waters with electrolytes, vitamins and antioxidants that meet this need.
While Gatorade has become a juggernaut brand with annual sales topping $6 billion and controlling more than 70% of the sports drink market by focusing on hydration, the brand is looking for other ways to meet the needs of the consumer.
Related news
PepsiCo taps into protein boom with 3 beverage innovations
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Coca-Cola To Introduce Mini 7.5-Ounce Cans In US Convenience Stores
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Star Wars fans can collect 17 new character designs by buying Coca-Cola products
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Related news
The customer of the future in 2025: price and convenience above all else
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >E-commerce balance in the red
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Professional awards at SPAR Hungary: sustainability, commercial and communication awards
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >
