”Green” advertising messages are often confusing – the GVH draws attention to this

In November 2022, the national competition authority began a detailed market analysis to reveal the differences between the real content of various sustainability (so-called green) advertising messages and their consumer interpretation. As part of the market analysis, GVH reviewed the communications of 60 domestic websites in February 2023 as part of a comprehensive quick check (so-called sweep). The investigation focused on “green” claims for clothing, cosmetics and cleaning products, as well as the packaging of everyday consumer goods.