Tag "reklámkommunikáció"

GVH says “green” advertising messages are often confusing

As part of a comprehensive rapid check (a so-called sweep) in February 2023, the Hungarian Competition Authority (GVH) analysed the communication of 60 Hungarian websites, from the perspective of “green”...

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“Green” advertising messages are often confusing – the GVH draws attention to this

Based on the rapid investigation of the Economic Competition Office (GVH), in many cases, advertising communications referring to sustainability are not accompanied by easily accessible and relevant support for consumers....

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Magazine: Marketing communication of sports events in 2021 – results in emotion generating

2021 was a year when the Olympic Games were held. The Olympics is a perfect occasion for companies to realise their creative ideas. Whether they are sponsors of the Games...

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