GVH says “green” advertising messages are often confusing

As part of a comprehensive rapid check (a so-called sweep) in February 2023, the Hungarian Competition Authority (GVH) analysed the communication of 60 Hungarian websites, from the perspective of “green” claims regarding various consumer goods or their packaging. Based on the results, GVH has come to the conclusion that the sustainability information isn’t structured, and very often there is no or only partial justification. In certain cases the statements are vague and only outdated information is available.