SPAR comprehensively supports Hungarian products

At a press conference organised for promoting SPAR Magyarország’s Hungarian Product Month, managing director Gabriella Heiszler told: they don’t just popularise buying Hungarian on a campaign basis, as SPAR has developed a complex programme for advocating Hungarian products. This involves building a regional supplier system, the HungariCool initiative that supports up-and-coming FMCG companies and the recently launched ‘SPAR HAZAI. SZERETEM’ brand – these products bear the Hungarian Product trademark. //