Numerous developments and recognitions on last year’s balance sheet
Lívia Jeszenszki, the CEO of Reál Hungária summarised what last year was like for the chain.
Reál Hungária Kft. met its 2022 targets: earnings were up if compared with 2021. Electricity and gas prices, transport and labour costs all increased significantly, but these have been compensated by efficiency improvement and significant solar panel upgrades.

Lívia Jeszenszki
CEO
Reál Hungária
Reál Hungária started 2022 with the integration of two regional centres. As of 1 January, the central region took over the product supply of franchise partners in the Zala and the Great Plain regions. Another important step was the opening of the new C+C store in Zalaegerszeg on 4 April 2022, which is also responsible for supplying the northern shore of Lake Balaton. Reál Hungária continued to modernise its own-operation stores. The retailer is supporting and encouraging its franchise partners to revamp the interiors and exteriors of their stores – this is a priority from 2023. Sales of Reál Hungária’s private label products are growing fast.
Updated communication
Reál Hungária is constantly improving its loyalty app. At the moment they use it in two regions and only in their own stores, but in 2023 they plan to launch a nationwide loyalty programme that their franchise partners can join.
“Last year we fundamentally renewed our entire marketing communication. In February we began repositioning the chain, including the image communication campaign, Reál Légió, which seeks to raise the profile of the Reál brand. In addition to this, we focus much more on online communication”
– explained Lívia Jeszenszki.
Last year the company changed its Little Heroes Programme, so that in addition to primary school classes, they can now also support kindergarten groups in making their travel, equipment, and other dreams come true. (x)
Related news
The popularity of franchise businesses is growing in Hungary
Economic uncertainty is driving the popularity of franchises in Hungary.…
Read more >Winning steps in the world of Hungarian brands
In 2024 the MagyarBrands Programme assessed the business performance of…
Read more >Consum Plans To Open 35 Charter Stores In 2025
Spanish consumer cooperative Consum saw significant growth in its Charter…
Read more >Related news
Soós Tészta Ltd. provides reliable quality
One of the key players in Hungarian pasta production, Soós…
Read more >New from Nestlé Fitness: no added sugar breakfast cereals in two flavours
In the last few years Nestlé Hungária Kft. added new…
Read more >We are wasting our biggest assets: this is how Lidl is fighting it
According to this year’s Global Risk Report, the fourth biggest…
Read more >