Magazine: A trendy drink: smoothie

SIÓ-Eckes Kft. is the Hungarian market leader fruit juice company. They define smoothie as a product made from fruits, vegetables, purées or fruit juices, either from concentrate or not, which generally doesn’t contain artificial additives. The end product is usually a thick mix of flavours that often contains something extra – spices, natural boosters or super-ingredients.

Réka Soós
category and
innovation
manager
SIÓ-Eckes

According to Réka Soós, category and innovation manager of SIÓ-Eckes Kft., demand is growing for premium and healthy products in the fruit juice market. Chilled fruit juices keep appearing in the market and smoothie sales are booming: both penetration and sales have tripled in a short period of time.

Dóra Pessenlehner
shopper marketing
manager
Coca-Cola HBC
Magyarország

Dóra Pessenlehner, shopper marketing manager of Coca-Cola HBC Magyarország revealed that the smoothie segment still makes up for only 2 percent of sales in the fruit juice category, sales grew by 37.8 percent from 2017 to 2018. More than two thirds of smoothies sales were realised by private label products; with Cappy Smoothie the company hopes to be successful in several retail channels.

In May 2019 SIÓ-Eckes Kft. put SIÓ Smoothie on the market. Ingredients of the premium product – tailored to the taste preferences of Hungarian consumers – include the best fruit juices and exciting spices, and of course 100 percent of them are natural. SIÓ Smoothie is available in Red forest fruits, Tropical mango and Cinnamon quince versions. The stylish 0.25l bottle represents the latest trends and it is eco-friendly.

In 2018 Coca-Cola HBC Magyarország launched two smoothie products that aren’t made from concentrate: Cappy Smoothie is 100-percent pressed fruits without sugar, preservatives, colouring agents or flavour enhancers. This ‘liquid snack’ is available in mango-orange and red fruits variants, in 200ml size.