Private label products: quality and affordable price in balance

By: Trademagazin Date: 2025. 01. 30. 11:31

When choosing a store, nearly 60% of customers’ decisions are influenced by private label products, which appear as the sixth most important aspect. The key to their success is excellent value for money: customers receive quality products at a favorable price. This is possible because manufacturers save on many cost elements – such as marketing – as the products find a reliable buyer at the given store chain. This also allows the store chain to guarantee quality worthy of its own brand.

In 2023, private label products accounted for 30% of food products, while 20% of cleaning and hygiene products. The most popular private label categories include:

cleaning products,
dairy products,
body care products,
household paper products (toilet paper, paper towels, handkerchiefs).
Private label strategies: the example of Auchan

Each store chain uses a different private label strategy. Auchan divides its private label products into three categories:

Auchan Tipp: the most favorable price category,
Auchan Favorite: products with an excellent price-performance ratio,
Auchan Collection: premium quality.

Auchan offers private label products not only in food, but also in textiles, home furnishings and electronics. Examples of this are:

Inextenso by Auchan – clothing products,
ACTUEL by Auchan – home furnishings and decor,
Qilive – electronics,
Cosmia – fragrances.
Quality and sustainability

Auchan offers nearly 7,000 private label products, provided by 200 Hungarian manufacturers, of which 2,000 are domestically developed. 76% of the offer is food, the production of which is strictly monitored by the “Farmer to Table” program. This not only guarantees quality, but also supports Hungarian producers.

Both customers and suppliers are actively involved in the development of private label products. Developments tailored to consumer needs provide flexibility, enabling rapid adaptation to market changes.

In January, after the end-of-year spending, interest in affordable private label products increases. Customers should keep an eye on promotions to get quality products at even lower prices.