Lidl Rolls Out Private-Label Hard Seltzer In Germany
Discounter Lidl has announced that it has rolled out its own-brand hard seltzer, under the Sunrise label, in lime and raspberry flavours in almost all stores across Germany.
Lidl has claimed to be the first discounter in the country to introduce the drink, which is popular in the USA.
The company also plans to add two special, limited edition cherry and grapefruit variants in the middle of October.
ESM
Related news
Retail kept its position in terms of employer attractiveness
Honouring Hungary’s most attractive employers, the Randstad Awards have been…
Read more >The Lidl Balaton swim is approaching
One of the most popular leisure sports events in Hungary,…
Read more >
More related news >
Related news
K&H Bank wins the Euromoney Awards for Excellence 2025 “Best Digital Bank” award in Hungary
K&H Group has won this award from Euromoney for two…
Read more >A thousand water experts are working to combat the drought
A thousand water experts are working nationwide to combat the…
Read more >Hungary is free from highly pathogenic avian influenza again
Hungary is once again considered free from avian influenza according…
Read more >