Lidl Rolls Out Private-Label Hard Seltzer In Germany

Discounter Lidl has announced that it has rolled out its own-brand hard seltzer, under the Sunrise label, in lime and raspberry flavours in almost all stores across Germany.

Lidl has claimed to be the first discounter in the country to introduce the drink, which is popular in the USA.

The company also plans to add two special, limited edition cherry and grapefruit variants in the middle of October.

ESM