Jennifer Lopez launches Delola Spritzes

By: Trademagazin editor Date: 2023. 04. 10. 09:35

Hollywood actress, singer and dancer Jennifer Lopez has launched a range of premium spirit-based ready-to-drink (RTD) cocktails named Delola.

The RTD cocktails, which are gluten free, low in calories and made with natural botanicals, are packaged in glass bottles for easy sharing when entertaining friends.

The first release, which comes from JLo’s new company ‘The House of Delola’– which counts drinks company Beam Suntory as a minority investor and global distributor – is named Delola Spritz and will be available in three cocktail variants.

The flavours within the Delola Spritz portfolio will include: Bella Berry Spiritz, made with berry, hibiscus and premium vodka; Paloma Rosa Spritz, made with grapefruit, elderflower and premium Tequila and L’Orange Spritz made with orange, passionfruit and premium amaro.

Speaking about the launch, Lopez said: “I love entertaining and to relax and unwind with friends, but never found a drink that was right for me. I was in search of something that I could enjoy that fit the thoughtful way that I live my life. When I didn’t find it, I decided to create Delola.”

The name ‘Delola’ derives from Lopez’s nickname ‘Lola’ which she has hinted reflects her more playful and carefree side, while the inspiration for the spritzes came from one of her favourite places to unwind – the Italian coast.

Lopez admitted that she initially began developing Delola in 2020 in collaboration with drinks industry veterans, Ken Austin and Jenna Fagnan and her manager and business partner Benny Medina, but has since brought in mixologist Lynnette Marrero to collaborate on the cocktails. Marrero was voted 2021 ‘World’s Best Bartender’ by her peers around the world and is known for her ability to create the finest, most delicious world-class crafted cocktails.

Initially, the company will launch in the US with the RTD cocktails, but then plans to expand globally in the years to come.

The Drinks Business

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