Rossmann: Hungarian customers are becoming more and more popular

By: Trademagazin Date: 2023. 07. 17. 12:12

The economic challenges of recent years have forced retailers to reconsider. The role of own-brand products and loyalty programs has increased in the eyes of customers, who make decisions more and more consciously. Among other things, they know exactly whether a discount product is really available at the best price. Rossmann considers the expansion of its own-brand product range to be its goal this year, and the introduction of more than 500 new products is currently underway.

Last year brought a turnaround in retail, including in the drugstore segment, and loyalty programs and related discounts play a key role due to the increase in customer price sensitivity. Meanwhile, the basket value also increased – said Rossmann, who significantly increased his net sales from sales last year.

The turnover of private label product sales increased significantly in all categories, even in areas – such as the household segment – where the backbone of the turnover was basically determined by the larger brands. The weight of online shopping is also constantly increasing, an average online shopping cart value in 2022 was three times that of the store in the case of Rossmann.