The Hungarian Product is promoted with an advertising film

The Magyar Termék Nonprofit Kft. (Hungarain Product Nonprofit Ltd.) has started an advertising campaign to support the growing recognition of trademarked products in the social media. The advertising film sets the unique Hungarian language and the characteristic Hungarian products in line with each other.

According to Benedek Eszter, Managing Director of the Hungarian Product Trademark System, with their advertising campaign they want to strengthen the emotional attachment of customers toward domestic products. Research shows that Hungarian consumers are increasingly committed to domestic products. They would like to strengthen this conscious decision with emotional aspects that show how much important are the products made by our own community and how integral they are to our culture, to our daily lives.