A rapidly expanding market

Grocery stores sold breakfast cereals, cereal bars, muesli, sesame seed and muesli bars for more than HUF 20 billion in January-December 2016. Like-for-like value sales were up 14 percent. Last year 37 percent of breakfast cereal and cereal bar sales were realised by the private label products of retailers (up 2 percentage points from 2015); this ratio was 50 percent in both the muesli (up 1 percentage point) and the sesame seed/muesli bar (up 7 percentage points) categories.

BREAKFAST CEREALS AND CEREAL BARS: in the examined period sales neared HUF 12 billion, having grown by 15 percent. Stores bigger than 400m² realised 76 percent of sales – 1 percentage point less than in the base period

MUESLI: the annual market was approaching HUF 3.7 billion. Value sales improved by 4 percent and volume sales rose 3 percent. The market share of 400m² and bigger stores was 78 percent (up 2 percentage points).

SESAME SEED AND MUESLI BARS: sales were worth HUF 5 billion, with value sales increasing by 19 percent and volume sales augmenting by 15 percent. The value share of stores bigger than 2,500m² dropped 1 percentage point, while that of the 401-2,500m² channel grew by 7 percentage points.