Häagen-Dazs Collaborates With Pierre Hermé For Macaron Ice Cream Collection
Ice cream maker Häagen-Dazs has announced that it has teamed up with pastry chef Pierre Hermé to launch a new macaron ice cream range.

Pierre Hermé
The Häagen-Dazs X Pierre Hermé 2023 collection will be available from February with select retailers in the UK and France.
The company plans to launch the range across Europe, Asia, Latin America and Middle East in spring-summer.
The range includes three flavours: strawberry and raspberry, double chocolate ganache, and yuzu and lemon.
Manuel Garabato, global brand director at Häagen-Dazs, said,
“The collaboration with Pierre Hermé is a perfect way of showcasing the true craftsmanship of our brands. We are both passionate about innovating and re-interpreting classic favourites and creating extraordinary experiences for our consumers. And what better way to do that than with a pure French ‘amour’ taste experience.”
Pierre Hermé is known for his macarons and the new range combines ice cream and macaron with ‘Parisian flair’, according to the ice cream maker.
The ice cream SKUs feature crunchy, chewy mini macaron shells that balance the taste of Häagen-Dazs with the Pierre Hermé macaron’s signature almond flavour.
Related news
Lurpak faces shopper backlash after shrinking block of butter
Arla Foods butter brand, Lurpak is facing negative customer reactions…
Read more >Product placement more favourable than traditional advertising, research finds
The majority (59%) of UK consumers would prefer to watch…
Read more >Related news
You can still apply for the mentor program of the Managers Association!
The highly successful mentoring programs are also intended to promote…
Read more >OKSZ: The Government should lift the price cap and abolish the retail tax
The member companies of the National Trade Association (OKSZ) were…
Read more >