Häagen-Dazs Collaborates With Pierre Hermé For Macaron Ice Cream Collection
Ice cream maker Häagen-Dazs has announced that it has teamed up with pastry chef Pierre Hermé to launch a new macaron ice cream range.
The Häagen-Dazs X Pierre Hermé 2023 collection will be available from February with select retailers in the UK and France.
The company plans to launch the range across Europe, Asia, Latin America and Middle East in spring-summer.
The range includes three flavours: strawberry and raspberry, double chocolate ganache, and yuzu and lemon.
Manuel Garabato, global brand director at Häagen-Dazs, said,
“The collaboration with Pierre Hermé is a perfect way of showcasing the true craftsmanship of our brands. We are both passionate about innovating and re-interpreting classic favourites and creating extraordinary experiences for our consumers. And what better way to do that than with a pure French ‘amour’ taste experience.”
Pierre Hermé is known for his macarons and the new range combines ice cream and macaron with ‘Parisian flair’, according to the ice cream maker.
The ice cream SKUs feature crunchy, chewy mini macaron shells that balance the taste of Häagen-Dazs with the Pierre Hermé macaron’s signature almond flavour.
Related news
Aldi to donate over 500k meals to support charities this Easter
Aldi is donating more than half a million meals to…
Read more >Oatly allowed use of the word “milk” on plant-based drinks packaging
Plant-based brand Oatly has won a High Court case against…
Read more >UEFA and Just Eat Takeaway extend partnership
Just Eat Takeaway has extended its partnership with the UEFA…
Read more >Related news
The latest issue of Trade magazine is out now!
The digital version is available with more content once again,…
Read more >Tamás Éder: ham is no longer the star of Easter
The purchase and consumption of ham products in Hungary during…
Read more >The Rossmann Expo in Szeged is sold out
After last year’s first, highly successful Beauty Expo, organized by…
Read more >