Auchan and EFOTT have entered into a partnership, the department store chain will enter the festival with its usual favorable prices

By: Trademagazin Date: 2023. 07. 05. 14:17

With more than 400 types of products at favorable store prices, Auchan awaits the festival-goers, who will provide food for EFOTT visitors this year. The department store chain is represented by a pop-up location at one of the most popular summer event series for the 18-29 age group, but the collaboration is not only about the presence in the store, because the priority goal of the partnership planned for several years is also to strengthen conscious consumer behavior among young people.

Auchan is coming to EFOTT with wallet-friendly prices, festival-goers will be able to shop at the well-known, favorable OkAuchan prices at the pop-up store of the supermarket chain, the so-called Auchan PLACC. The company is expected to be in partnership with the organizers of the festival for several years, so in the next period it will support the series of events not only with store locations, but also with other activities. At this year’s outing, more than 400 kinds of products are prepared, young people will have the opportunity to buy fresh baked goods and fruits in a 400-square-meter space, and those who want to have lunch can even choose from locally prepared barbecue dishes.

And those who need drugstore products will also find their calculations. But in addition to these, Auchan will also offer products specifically for festival goers, such as earplugs, camping chairs, cards, USB cables or even fast chargers. The chill zone offers those who want to relax the opportunity to try different games, which can even be used to win Trust Points that can be redeemed at the Auchan PLACC. In addition, they can take photos, shut out the outside world a bit in the relaxation zone created for this purpose, and participate in dietary counseling courtesy of the Auchan Foundation.