Procter & Gamble experiments with paper bottle

Procter & Gamble has debuted with its first paper bottle for Lenor in cooperation with paper bottle company Paboco, and announced a test period for Western Europe in 2022. P&G’s fabric and home care range includes the Ariel, Lenor, Tide, Downy, Fairy and Cascade brands. The group aims to reduce its use of virgin plastics in fabric care by 50 percent until 2030. P&G’s home care range is committed to eliminating virgin plastics by 2025.