Römerquelle arrives in stores in the spring in 100 percent recycled plastic bottles

By: Trademagazin editor Date: 2020. 02. 26. 11:30

Römerquelle mineral water will be available in 100 percent recycled plastic bottles soon in Hungary.

The inscription on the label, “Bottle from Bottle”, means that the packaging of Römerquelle had an earlier life: it was produced by the collection and recycling of already discarded bottles. And since they are 100 percent recyclable, consumers can help to get them back in the loop. These so-called rePETs are a novelty in Hungary, so this introduction is a significant step in the sustainability strategy of Coca-Cola, which includes the mineral water brand’s portfolio.

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