Römerquelle arrives in stores in the spring in 100 percent recycled plastic bottles
Römerquelle mineral water will be available in 100 percent recycled plastic bottles soon in Hungary.
The inscription on the label, “Bottle from Bottle”, means that the packaging of Römerquelle had an earlier life: it was produced by the collection and recycling of already discarded bottles. And since they are 100 percent recyclable, consumers can help to get them back in the loop. These so-called rePETs are a novelty in Hungary, so this introduction is a significant step in the sustainability strategy of Coca-Cola, which includes the mineral water brand’s portfolio.
Related news
Coca-Cola launches new 0.85 litre bottle in Germany
Coca-Cola is launching a new PET bottle size in Germany…
Read more >Is it worth switching to sustainable packaging?
Main packaging trends include easy-open solutions for the elderly, single-serve…
Read more >Intimacy, smiles, marketing – the best Christmas ads of 2024
For the second time in 2024, Trade magazin organised the…
Read more >Related news
Wholesale price growth in Germany slowed on a monthly basis, but accelerated on an annual basis in February
In Germany, wholesale price growth slowed down on a monthly…
Read more >Balance and beauty in everyday life – Balance by Béres Alexandra products are now available at Rossmann
Alexandra Béres’ Balance brand debuted at Rossmann with new beauty…
Read more >Auchan stores will celebrate Consumer Protection Day on March 14th
Auchan Hungary organized World Consumer Protection Day in its stores…
Read more >