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“Food Summit” a huge success at the 82nd OMÉK
The Hungarian Food Summit, a food export development meeting that debuted at the 81st OMÉK two years ago, was a huge success, and this year – within the framework of...
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TOP 50 Marketing and TOP 50 PR Leaders: New Stars and Returning Big Names
This year’s rankings show strong renewal in marketing, while PR appears more stable – according to the compilation by the professional magazine Marketing&Media. The publication has prepared the TOP 50...
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PET bottles are changing: more recycled plastic is being added to them
The EU regulation came into effect on January 1, 2026, according to which all PET bottles must contain at least 25 percent recycled plastic. This ratio will increase further in...
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The “Catch it!” fish consumption promotion campaign is launched again
Within the framework of the project with the identification number MAHOP Plusz-2.6.1-24-2024-00001, Agrármarketing Centrum Nonprofit Kft. (AMC Nkft.) will implement a comprehensive communication and promotional campaign between January 1, 2025...
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Rituals opens its first domestic store
Everyday luxury has finally arrived in Hungary: Rituals has opened its first independent domestic store in the Mammut Shopping Center. The 25-year-old Dutch beauty brand has entered the Hungarian market...
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Labubu fever: plush toy or crisis indicator?
The Labubu plush figure produced by Pop Mart is a huge success worldwide, and according to the manufacturer, they will soon be able to sell ten million of them per...
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The “Developing Region” campaign has ended – The message of the Rural Development Program has reached millions of people
The communication of the results of the Rural Development Programme (RDP) implemented between 2014 and 2022, which reached millions of people through television, radio and online platforms as part of...
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Cyberattack paralyzes major European airports
Passengers at London Heathrow, Brussels Zaventem and Berlin-Brandenburg airports are facing significant disruption after a cyberattack on Collins Aerospace’s IT system supporting passenger check-in and boarding processes hit the system...
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According to the latest data from EUROSTAT, the number of farm animals in the European Union continues to decline
The professional group “Voice of European Livestock” presented in its recent analysis: in 2024, the populations of the main animal species decreased significantly. The number of pigs decreased to around...
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István Nagy: campaign to promote rabbit meat consumption launched
The Hungarian Rabbit Interprofessional Organization and Product Council, together with its Spanish counterpart, has launched a three-year campaign with a budget of 4.2 million euros to promote the consumption of...
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Agrármarketing Centrum: “Developing Countryside” campaign has ended
The “Developing Countryside” campaign, which made the process of transformation of the Hungarian countryside, the investments strengthening communities and the developments pointing to the future better known through various communication...
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Slovak Minister of Agriculture: European Commission’s proposals threaten to eliminate Slovak agriculture
The European Commission’s proposals for the next budget period (2028-2034) regarding agricultural subsidies, if implemented, will mean the elimination of Slovak agriculture, said Slovak Minister of Agriculture and Rural Development...
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More than one and a half million pensioners have received the 30,000-forint food voucher so far
The 30 thousand forint food voucher has been received by 1,540,038 pensioners so far – the Prime Minister’s chief advisor announced on his Facebook page. Zsolt Nyitrai wrote on the...
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Kifli’s range expands with Hungarian organic pork
Kifli.hu is introducing a new, private label product line. The HUSI!BIO brand, now available, offers customers organic pork from Hungarian sources. There are currently 14 different products to choose from,...
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Producer prices in Germany fell in August
Producer prices in Germany fell more than analysts had expected in August and more than in the previous month, according to a report by the German Federal Statistical Office, Destatis,...
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Animal husbandry has almost doubled since the national government
has and will continue to play a key and decisive role in agriculture – stated Imre Hubai, the State Secretary for Agriculture at the Ministry of Agriculture at the 30th...
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Hungarian CEOs who are able to grow even in a crisis
“The Hungarian economy has been operating in a persistently near-crisis state in recent years: the post-Covid downturn, inflationary pressure and lack of investment have all contributed to the majority of...
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AM: Ministry of Agriculture helps sustainable farming with new facilitation
The Hungarian government has a firm intention to provide farmers with a flexible support system, which is why administrative burdens and mandatory inspections are being reduced, and sanctions are also...
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German retail struggles with AI integration
Artificial Intelligence (AI) is becoming increasingly important in retail, but German companies are still struggling with its effective implementation –a recent study by the EHI Retail Institute finds. Two-thirds of...
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Campaign to promote rabbit meat consumption launched
The Rabbit Interprofessional Organization and Product Council, together with its Spanish counterpart, have launched a three-year, 4.2 million euro campaign to promote rabbit meat consumption and increase its market presence...
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AdEthics influencer training launched in Hungary
The Self-Regulatory Advertising Board (ÖRT) was among the first to adapt the AdEthics influencer training program, developed in cooperation with the EU Influencer Legal Hub and EASA, in Hungary. The...
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UK Department of Agriculture recognises Hungary’s freedom from foot-and-mouth disease
The UK Department for Environment, Food and Rural Affairs (DEFRA) on Wednesday declared Hungary free from foot-and-mouth disease (FMD). The London-based ministry recalled that it had recently declared Germany free...
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Lantmännen Unibake buys Dutch bakery group Boboli Benelux
Copenhagen-headquartered Lantmännen Unibake said the deal “will serve as a cornerstone” in its expansion in the savoury sector. European bakery group Lantmännen Unibake has acquired Boboli Benelux, a Dutch producer of...
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The domestic pig sector is on solid footing
Despite the challenges of recent years, the domestic pig sector is on solid footing, and we intend to maintain animal welfare subsidies under the same conditions next year – announced...
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Agrometeorology: late summer weather helps ripening and harvesting
We should prepare for dry and summer-like warm weather until the middle of next week, which will help ripening and harvesting – HungaroMet Zrt. wrote in its agrometeorological analysis on...
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Dea Frankó Csuba at the Inno d’Or conference: a future that can be shaped
According to futurologist Dea Frankó Csuba, futurology is no longer about predicting the future, but rather a strategic tool that helps to consciously identify innovation directions. This article is available...
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Chinese platforms accelerate warehouse growth across Europe
More and more Chinese ecommerce companies are opening storage and distribution centers in Europe. Driven by platforms like Shein, Temu and JD.com, the number of warehouses is growing rapidly. Their...
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László Krisán resigns from the position of CEO of KAVOSZ Zrt.
After twenty-three years, László Krisán is stepping down as CEO of KAVOSZ Zrt., having played a decisive role in expanding the financing opportunities for Hungarian small and medium-sized enterprises since...
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Sustainable gastronomy
Whenever the term “sustainability in hospitality” is mentioned, we can see nodding and smiling faces: of course it is important! At the same time livelihood issues inevitably take precedence over...
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