Company and Personal News

Diversity, service, speed

László Hovánszky, managing director of METSPA outlined the development of retail trade seen over the past 15 years. He thinks that the response by domestic producers and manufacturers to the...

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Experienced leader for NESPRESSO

Gábor Flesch took over as the head of Hungarian NESPRESSO in the middle of August. He is regarded as having substantial experience in business development in both the HoReCa and...

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Ice cream to take us to Kenya

Ragonese Kft. has held a sampling and product presentation with prizes handed over to winners of their competition. The main prize of the Gelatiamo competition was a 9 day trip...

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Once, there was a team…

I joined RJR Hungary in 1994. My job was to reorganise and build up the sales team and naturally, to boost our market share in collaboration with marketing. (Among others,...

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Hoventa – everything that is catering

This year’s Hoventa attracted over 15,000 visitors. The main attraction was the WACS Global Chefs Challenge”, but the 4th Hungarian Barista Championship was also a very successful event. Over 150...

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Smaller budget, extended competence

As a senior brand manager, Anikó Radosiczky has been in charge of marketing with Sarantis Hungary Kft. since September. She began working for Beiersdorf Kft as a brand manager in...

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Agárdi Pálinkafõzde five years old

Agárdi Pálinkafőzde celebrated its 5th birthday with a cigar palinka presentation and a card game championship held in its Visitor Centre, on 11. October. Only 1,400 bottles of their limited...

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Riceland

Brand reminder, new launch / A healthy diet is essential to keeping pace with today’s accelerated lifestyle. Agency: OMD Customer: Riceland-Magyarország Kft. Product: Riceland rizsek Apperance: RTL, Viasat, Film+, AXN,...

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Everything you want to know about your consumer

Career & Style held its conference on 7. September, where current issues of the consumer market and possible future changes were discussed. In her opening presentation, the managing director of...

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TV2 intends to become market leader within three years

After five years spent as sales director, Zoltán Várdy became the new general director of TV2 in the beginning of August. Though he had been appointed a vice president of...

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Marketing consultants joining forces

A Club of Marketing Consultants has bee established within the Hungarian Marketing Association. Their objective is to enhance the role played by marketing consulting in business life by providing training,...

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SáGa Füstli

The excellent and delicious SáGa Füstli is celebrating its 7th birthday. SáGa has come up with a special price and an exciting prize game to celebrate this occasion. Agency: André...

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CIES MARKETING FORUM

7-8 November 2007, Brussels A unique speaker, Rob Reid, is coming from Los Angeles to Brussels to share his success story at the CIES Marketing Forum. He founded Listen.com, the...

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Spar Reserve at the Wine Festival

The Spar Reserve wine family was placed in the focus of attention by SPAR Magyarország at the 16th International Wine and Champagne Festival, held in September. SPAR began selling unique...

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Flying points

Malév and Citibank celebrated their 10,000th client on 27 September. The two companies introduced their joint MasterCard type card one year ago, which can be used to collect bonus points...

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Chio Exxtra Chips

The film begins with a surprising warning that taste buds might find the contents of the following film disturbing. This is what happens, the rapidly changing frames which show the...

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„A spark appears, and a miracle happens”

A few interesting quotes from my notebook: „A commercial revolution is taking place today in China” Alex Thompson from ITN, host of the conference „ The grey economy accounts for...

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Cetelem: new financial partner of Tesco

Credit will be available in Tesco hyper markets under more flexible terms and faster than previously, owing to Magyar Cetelem Bank Zrt. extending its services beyond banking hours. At present,...

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Bomba! prizes at Printexpo

Winners of the competition organised by Büki Üdítő Kft. and Sign magazine for designers of illuminated advertising signs received their prizes at the Printexpo exhibition. They were Signtechnika Kft.(1.), Neonsign...

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From designer-boxes to welded bags

Stühmer, Budapesti Csokoládégyár, Stollwerck, Bonbonetti have all been names used over a hundred and twenty years by the largest chocolate factory in Budapest. Today, the Bonbonnetti group is composed of...

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How far have we come?

We heard some success stories during our Business Days conference held in September. For example Pöttyös sales exceed that of Cola in some stores. However, price rises were in the...

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From killer of ideas to creative thinker

The amount of knowledge to be learned from the three days of the Esomar conference equalled a university semester. The international organisation of market researchers celebrated the 60th year of...

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Cup for clients

This is the second occasion that a football cup has been organised by HPS Group for its clients. The Durex team won the tournament played on artificial grass....

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dm revenues increasing by a quarter

Th dm chain concluded this financial year with excellent results in September. Revenues grew by 25 per cent, reaching HUF 51 billion. This is partly due to expansion, with the...

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Master Good selling not only products but ability as well

László and Péter represent the fourth generation in the Bárány family, who have devoted their lives to the poultry business. Today, the family owns a group of companies which has...

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In house competition for baristas

The in house barista competition of Piazza d’Oro was held by Sara Lee Hungary Zrt. in Dumas Restaurant of the French Institute. Sara Lee Hungary Zrt. has been playing a...

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Record breaking CMS in Berlin

14 thousand people visited the largest trade exhibition of the cleaning industry held in Berlin in mid-September. 343 exhibitors from 25 countries attended the four day event. Prospects in Poland,...

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Protection against forged medicine

STI Petőfi Nyomda has received a HUNGAROPACK 2007 prize for its box which is protected against the counterfeit of medicine. Three-level protection is provided. Markings visible to the naked eye...

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Artistic tapping

This was the 11th Stella Artois® beer tapping championship organised by Borsodi Gyár Zrt. This year’s winner was Balázs Horváth (Orchidea étterem, Lipót) represented Hungary at the 11th. Stella Artois®...

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Pálinka Promenade in Vigadó square

The II. Budapesti Pálinka Promenade was held between 28-30. September, in Vigadó square. Only authentic palinkas, made exclusively from fruit were allowed to be presented. Products of Zwack Kecskeméti Pálinka...

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Oldal