Company and Personal News
GfK Hungária is 20 years old
Date: 2009-10-27 08:00:00
GfK Hungária was founded in 1989 by GfK’s Austrian affiliate, Fessel-GfK. Back than the company employed less than ten people, now it employs ten times more and its sales turnover...
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New digital signage solutions
Date: 2009-10-27 08:00:00
At Viscom, the international trade fair for visual communication on 1-3 October 2009 in Düsseldorf 10,900 visitors saw the products and services of 310 companies. Hans–Joachim Erbel, the managing director...
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Wine advice from the computer
Date: 2009-10-27 08:00:00
Laurel Kft.’s oenological information terminal is also called a digital sommelier. Recently two of these devices were installed in CBA stores with IBM AnyPlace Kiosk as their base, helping shoppers...
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A star is born with Tesco Express
Date: 2009-10-27 08:00:00
A 400-m² Tesco Express will open in Budapest’s former Csillag store on Rákóczy Road, together with a café that intends to continue the traditions of the old Ostende café....
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New marketing director at Heineken Hungária
Date: 2009-10-27 08:00:00
János Makkay replaced Cor Honkoopot in the marketing director’s seat at Heineken Hungária Zrt. János Makkay worked at Unilever for seventeen years, directing market affaires in six countries from 2007....
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Campaign for dishwashers
Date: 2009-10-27 08:00:00
Calgonit and Bosch launched a campaign, named “Take it seriously” for popularising environmentally friendly methods and dishwashers. According to research findings, cleaning dishes with a machine requires 2.5 times less...
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New head of Henkel Magyarország
Date: 2009-10-27 08:00:00
From 1 October, economist Dieter Knoll (46) is the new head of Henkel Magyarország. Ferenc Deák, the company’s former managing director stays with the company in its Düsseldorf headquarters. The...
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PICK targets Japan
Date: 2009-10-27 08:00:00
Hungarian Weeks were organised in Japan for the 7th time. One of its main sponsors has been PICK SZEGED Zrt. for two years now. PICK opened its representation in Tokyo...
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Ownership concentration at Reál
Date: 2009-10-27 08:00:00
Ownership concentration deepens at Reál Hungária Élelmiszer Kft.: Alaszka Kft. from Debrecen bought a 100 percent share in Élésker Kft. of Gyula. Élésker has 21 stores in 7 towns of...
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Mayonnaise academy
Date: 2009-10-27 08:00:00
On 10 September, Univer Product Zrt. held a gastronomy-history event called Univer Mayonnaise Academy. Lectures, games and a cooking show brought mayonnaise closer to participants. Today Univer sells one third...
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Stores opening
Date: 2009-10-27 08:00:00
Tesco Express, Budapest (Rákosszentmihály) Open: 31 August Chain: Tesco Store space: 382 m2 SKU: 2500–3000 Tesco szupermarket, Szolnok Open: 4 September Chain: Tesco Express Store space: 1000 m2 SKU: 3–4000...
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New “green” promotion from Tesco
Date: 2009-10-27 08:00:00
Tesco-Global Áruházak Zrt. launched its “Is your school green?” waste-recollecting competition, which lasts from 11 September 2009 until 11 January 2010. Tesco stamps into a stamp book (which can be...
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FOODAPEST NEWS
Date: 2009-10-27 08:00:00
From 2010, HUNGEXPO Zrt.’s prestigious trade exhibitions are organised based on a new concept. FOODAPEST and UKBA will take place every second year, at the same time. The first dual...
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FOODAPEST NEWS
Date: 2009-10-27 08:00:00
In just four months, FOODAPEST opens its gates in Hungexpo Budapest Fair Center. We are happy to inform you that in 2010 Trade Magazine will be the official journal of...
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Tetra Pak Danube stands firm
Date: 2009-10-27 08:00:00
Despite the economic recession, Tetra Pak Danube operates steadily in Budaörs. In the first six months, the company realised a sales turnover of EUR 75.7 million. Company CEO Svend Weidemann...
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Mosoly Alapítvány is supported foundation of the year in 2009
Date: 2009-10-27 08:00:00
The foundation’s winning the title implies a HUF 40 million support for the Mosolyvarázs programme from Tesco-Global Áruházak Zrt. and Procter&Gamble, to help chronically ill, disabled and poor children....
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Growing international interest in Alimentaria tradeshow
Date: 2009-10-27 08:00:00
Alimentaria is gaining importance outside Spain. For this reason the event has increased its budget for international promotion by 30 percent. Over 20 percent of the show’s 158,000 visitors come...
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’Wake your body up’ awarded
Date: 2009-10-27 08:00:00
Coca-Cola Hungary won an international innovation prize for its Test-ébresztő programme in the health preserving initiative category (there were 350 entries from 40 countries). The programme has been going on...
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KMÉ and HoReCa
Date: 2009-10-27 08:00:00
Agricultural Marketing Centre organised a meeting between representatives of Quality Food from Hungary (KMÉ) products and the HoReCa sector. Companies with products bearing the KMÉ marking try to find new...
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Gyermelyi wins the Coop Rally
Date: 2009-10-27 08:00:00
The Gyermelyi team won this year’s ”Coop Rally for quality food products from Hungary”, ahead of Sara Lee Hungary and the Coop Star/Tisza-Coop team. This year a record number of...
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Exhibition about the ”soul” of chocolate
Date: 2009-10-27 08:00:00
125-year old Côte d’Or paid tribute to chocolate by organising a special exhibition in Millenáris Park on 11-13 September. The interactive exhibition was implemented by the marketing team of Kraft...
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Unilever on top of Dow Jones sustainability index
Date: 2009-10-27 08:00:00
In the food category, Unilever has the highest sustainability index with a 81 percent performance. Twenty-two aspects were considered and in environmental protection Unilever achieved 100 percent. The company has...
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Sága „Nyerjen egy év nyugalmat!” nyereményjáték
Date: 2009-10-27 08:00:00
Advertising Sága’s prize game ”Nyerjen egy év nyugalmat!” that lasts from 1 October 2009 until 11 December 2009. Agency: Hammer Advertising / média: PHD Customer: SáGa Foods Zrt. Product: Sága...
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Event about DMS
Date: 2009-10-27 08:00:00
Onlinet, a Cisco partner organises a two-week series of events about Digital Media Signage, one of the most dynamically developing fields of POS advertising. According to ABI Research, in 2009...
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PICK Liver patés won the Hungarian Product Grand Prix
Date: 2009-10-27 08:00:00
On 2 September, the annual Hungarian Product Grand Prix was held in Parliament’s Felsőházi hall, where László Kovács, president/CEO of PICK Szeged Zrt. received this year’s grand prize for PICK’s...
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Heaven in hell
Date: 2009-10-27 08:00:00
It is the end of the year, the time has come “to cast an account”. HELL Energy Magyaroszág Kft. is happy to do it, since HELL energy drink has been...
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Turkey stew with plum for 1,500 people
Date: 2009-10-27 08:00:00
The 12th Plum Days were held in Szarvas on 11-13 September, with 20-year old turkey processing company Gallicoop as one of the main sponsors. Gallicoop’s master chefs cooked a stew...
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Törley Gála wins gold medal at Mundus Vini
Date: 2009-10-27 08:00:00
Törley’s Gála sec champagne won the only gold medal for Hungary at the MUNDUSvini Great International Wine Awards in Germany. In the wine competition there were 5,726 entries from 44...
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