Company and Personal News

Dove Go Fresh

New fragrance versions intended for the 20-29 age group will be available after the introduction of the Dove Go Fresh product line....

Read more

Merci, Valentin

Storck celebrated Valentine’s day with consumers in stores and cinemas. A romantic comedy directed by Tamás Sas and sponsored by Merci started playing on 14. February. Storck also uses elegant,...

Read more

Multibrand

Manage wisely! promotion Agency: Human Telex/Phd Customer: Unilever Magyarország Kft. Product: Multibrand (Dove, Knorr, Domestos, Flora, Cif, Coccolino, Baba, Sunsilk, Signal, Amodent, Floraszept, Rexona, Rama, Globus, Delma, Delikát8, Bertolli, Lipton)...

Read more

Milka Olympia Gold, Silver & Bronze 100 g

Milka has new limited edition flavours for this spring as well....

Read more

Cooking playgrounds

Garabonc, Tiszaroff, Hernádkak, Lábatlan, Pécsely, Csögle, Pásztó, and Tiszacsege are the eight settlements which have won playgrounds conformant with EU standards in the “Cook a playground” promotion organised by the...

Read more

The Bonbonetti group

The Bonbonetti group is the largest and oldest Hungarian group of companies in the sweets industry. At the moment, three major brands belong to the company: Cherry Queen, tibi, and...

Read more

Disney

We have developed a range of popular Disney figures for this Easter as well: Disney Easter Bunny and Easter eggs....

Read more

Chio allocating 418 million to development

Chio Magyarország Kft. will spend HUF 418 million on development in 2008. Their most important new project worth HUF 167 million will take place in the Győr plant. Chio generated...

Read more

Kinder Délice

No need to chill this chocolate sponge! Our target group consists of young, extrover­ted, open-minded adults with active social lives. Delice has a different target group from the other Kinder...

Read more

New country manager

Zoltán Dercze has been appointed the new country manger of Coface Hungary. Previously, he had been the deputy general director of Magyar Exporthitel Biztosító Zrt. (Mehib)....

Read more

2007 – a year of success and strategic decisions

In spite of negative processes in the sector, 2007 was a successful year for SIÓ-Eckes Kft. The restructuring of brands was completed as planned. SIÓ-Eckes Kft. has retained its market...

Read more

Body care for older generations

As European societies are ageing, manufacturers are increasingly turning their attention the over 50 age group. Dove is a good example of this trend. – We believe that older age...

Read more

Pampering with a pair of Pöttyös

Friesland introduced a Pöttyös variant with peanut butter, curd and chocolate under the name Pöttyös Pont2 in the milk dessert category in January. The product is intended to be a...

Read more

Question:

How in your opinion is the role of TV and traditional media going to change in the next five years regarding FMCG companies? Which media channels would you recommend for...

Read more

Carlsberg Draught Master

Revolutionary Mobile Draught system running on 20l one way kegs without CO2....

Read more

GEFCO duplicated its sales in Hungary

The EFCO logistics integrator specialis had HUF 4 billion income, twohold as last year.   Half of the sales came from distribution of vehicles and groupage and full/part-load road transport....

Read more

Henkel 4Q Net Profit +11%

In the full year, Henkel posted sales of EUR13.07 billion, up 2.6% from 2006, organic sales grew 5.8%.   Earnings before interest and taxes, or EBIT, in the fourth quarter...

Read more

Fine on Magyar Cukor Zrt. because of water pollution

In February 33,000 m3 pollutioned water fall into brook Ikva from company's distroyed reservoir. The bad case happened in Magyar Cukor's Petohazi plant, the firm has to pay HUF 22...

Read more

Intelligence ADT Ultra•Max at Marionnaud

8 of the 10 international retail chains prefer ADT's solutions.   After a successful test periode in 2007 Marionnaud choose for protection the Ultra-Max®, the authentic Acousto-Magnetic technology. The first...

Read more

Aldi enters the Polish market

The German discounter Aldi, opened its first seven stores in Poland on 25 February. The network’s discounts are located in Poznan, Jelenia Gora, Sulechow, Glogow, Zory, Brzeg and Tarnowskie Gory....

Read more

One third market share for Heineken Hungaria

In spite of bad business environment the company increased its sales and profit in 2007.   Last year the company sold 9% more beer, almost 2,400 hectoliters, the nettó sale...

Read more

Extra guarantee at Indesit Company

Customer can raise the „normal” two years guarantee at Indesit products with another two, at Hotpoint-Ariston products with extra 3 years.  According to GFK Research Company on the Hungarian market...

Read more

Electrolex sales over HUF 200 billion

The sales growth is to thank to the capacity increase of the plants in Jaszbereny and Nyiregyhaza. Last year Electrolux sales increased with 11% to HUF 201.1 billion. The company...

Read more

Procter & Gamble Co to cut about 15 percent of its management staff

The company aims to accelerate annual productivity growth from 6 percent to 7 or 8 percent over the next five years. The world's largest household and personal-care products maker also...

Read more

Anheuser-Busch Considering Counter-bid For Scottish & Newcastle

Anheuser-Busch reported to be examining whether to launch a last-ditch counter-offer for Scottish & Newcastle, the UK's biggest brewer. According to an unsourced article in the Sunday Times newspaper, the...

Read more

Auchan To Revamp Private Label Packaging

The new packaging focus on modern looks and clarity. The programme, which was started at the end of 2007, has been rolled out to 800 of its 10,000 lines. Auchan...

Read more

Kofola Buys Slovak Non-Alcoholic Wine Brand

The Czech company becomes Coke Zero competitor with bez soda launch. Czech beverage firm Kofola has acquired the “Vinea” brand, also known as the “non-alcoholic wine” from Slovak wine producer...

Read more

M&S Reported To Be Discussing Moves Into India And Israel

Marks & Spencer is in talks with India's Reliance Retail for an equal joint-venture for apparel, food and cafes, according Economic Times, citing unnamed sources. A deal could be reached...

Read more

Less handicraft wine, but solid image by Monarchia

The trade company decreases its wine offer and building a strong brand. The Hungarian member of the Monarchia Matt International group, Monarchia Winery cut down its bidding from 25 to...

Read more
Oldal