Company and Personal News

Spectacular growth at Czech brewery Staropramen

Czech brewery Pivovary Staropramen sold a record 3.24 million hectolitres of beer in 2007, up 5.9 percent from 2006. The figure does not include production of beer under licence abroad....

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German retail chain REWE Group will take over Plus Discount in the Czech Republic

If anti-trust office UOHS okays the acquisition, the number of Czech outlets belonging to the REWE Group will be raised to some 500 and their annual turnover should move around...

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Sales and profit increased at InBev in 2007

InBev NV, the world's largest brewer, said fourth-quarter profit more than doubled on gains from selling real estate and tripled its dividend.   Net income rose to 2.2 billion euros...

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Lilac heart beating

Several thousand people made an enormous heart beat on 14. February, at the I Love MILKA Big Heartbeat event, held in SYMA Hall. The purpose of the event was to...

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Category management of dm focuses on tactics

Rita Bokor, assortment manager of dm-drogeriemarkt is familiar with the topic of category management, as she is the author of a number of publications about this topic. – How and...

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SOLE Flört

SOLE milk puddings contain over 80 % fresh milk....

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New officers for Maspex

Marek Bucior was appointed general director of Maspex Olympos Kft. on 23. January. He has been working for Maspex Wadowice Group for 8 years, first in Poland and later in...

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Coop is the franchise system of the year

Co-op Hungary Zrt. has been awarded the title “Franchise System of the Year 2007” by the Hungraian Franchise Association. We asked László Murányi, CEO of Co-op Hungary Zrt. about the...

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St. Hubertus

The popular St. Hubertus liqueurs made from herbs will be available in 0,7 litre bottles as well from February 2008....

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Recipes in Interspar stores

Spar Magyarország Kft. has a new service for its customers. They offer a wide range of continuously up-dated recipes in 29 Interspar hyper markets from 17. January to 31. December....

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Blessing or curse?

1986, Hosszúhegyi State Farm. The name Hey Ho gets selected for use by the general director and one of the best known Hungarian brands is born. By the early 90’s,...

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Délice

Délice by Kinder is a delicious chocolate sponge....

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New managing director for Danone from America

Andreas Ostermayr (38) was appointed the new managing director of Danone Tejtermék Gyártó és Forgalmazó Kft. on 11. February. He had begun his career with Unilever, later joining the German...

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Quality always wins!

This is the slogan chosen by STI Petőfi Nyomda for 2008. .The German owned printing enterprise with annual revenues of EUR 50 million held an event under the title “Theatre...

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Snack

Heat treated product, can be resealed, more attractive and modern packaging, storage....

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News

Nestlé investing EUR 25 million in new generation baby food plant . During the revolutionary, new process, materials for NaturNes developed for babies older than four months are cooked separately...

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Gyermelyi tészta

A film about the irresistible attraction to Gyer­melyi. The product is used as bait: the smart restaurant owner is eating Gyermelyi in the restaurant window… And success follows. Agency: Well...

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Tchibo Exclusive & Exclusive Mild

The flavours of the new coffee mix developed by Tchibo experts comes even closer to Hungarian taste than before....

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In memoriam József Törley

Törley Pezsgőpincészet celebrated the 150th anniversary of the birth of its founder, József Törley on 9. January. The Hungarian Museum of Commerce and Catering has an exhibition about the history...

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hohes C

The spring campaign of hohes C will focus on the need to consume more vitamins when seasons change, with the help of hohes C. Agency: D’Arcy Avenue Customer: SIÓ-ECKES Kft....

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Montice

A new addition to the Montice product line: the nice, chocolate flavoured seal figure also covered in chocolate will be available in a 8x30g = 7 + 1 family size...

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Merci, Valentin

Storck celebrated Valentine’s day with consumers in stores and cinemas. A romantic comedy directed by Tamás Sas and sponsored by Merci started playing on 14. February. Storck also uses elegant,...

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Multibrand

Manage wisely! promotion Agency: Human Telex/Phd Customer: Unilever Magyarország Kft. Product: Multibrand (Dove, Knorr, Domestos, Flora, Cif, Coccolino, Baba, Sunsilk, Signal, Amodent, Floraszept, Rexona, Rama, Globus, Delma, Delikát8, Bertolli, Lipton)...

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Cappy

Delicious new Cappy products in 1 litre PET bottles are already on the shelves for those consumers who prefer premium quality and high fruit content. high fruit content....

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Cooking playgrounds

Garabonc, Tiszaroff, Hernádkak, Lábatlan, Pécsely, Csögle, Pásztó, and Tiszacsege are the eight settlements which have won playgrounds conformant with EU standards in the “Cook a playground” promotion organised by the...

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The Bonbonetti group

The Bonbonetti group is the largest and oldest Hungarian group of companies in the sweets industry. At the moment, three major brands belong to the company: Cherry Queen, tibi, and...

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Rexona

Rexona has a true innovation for 2008 in the roll-on segment....

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Chio allocating 418 million to development

Chio Magyarország Kft. will spend HUF 418 million on development in 2008. Their most important new project worth HUF 167 million will take place in the Győr plant. Chio generated...

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Dove Go Fresh

New fragrance versions intended for the 20-29 age group will be available after the introduction of the Dove Go Fresh product line....

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