Company and Personal News

Vehicle liability insurance in the Tesco again this year

From 2nd November to 31st December, Tesco customers can choose their own best compulsory vehicle liability insurance, from the offers of all Hungarian insurance companies. In addition, beside the customers...

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McDonald's withdraw from Iceland

In a few days Iceland will stay without McDonald's: last two McDonald's fast food restaurants of the island will close on 1st November due to the high operating costs. The...

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Ownership concentration at Reál

Ownership concentration deepens at Reál Hungária Élelmiszer Kft.: Alaszka Kft. from Debrecen bought a 100 percent share in Élésker Kft. of Gyula. Élésker has 21 stores in 7 towns of...

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Mayonnaise academy

On 10 September, Univer Product Zrt. held a gastronomy-history event called Univer Mayonnaise Academy. Lectures, games and a cooking show brought mayonnaise closer to participants. Today Univer sells one third...

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Stores opening

Tesco Express, Budapest (Rákosszentmihály) Open: 31 August Chain: Tesco Store space: 382 m2 SKU: 2500–3000 Tesco szupermarket, Szolnok Open: 4 September Chain: Tesco Express Store space: 1000 m2 SKU: 3–4000...

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New “green” promotion from Tesco

Tesco-Global Áruházak Zrt. launched its “Is your school green?” waste-recollecting competition, which lasts from 11 September 2009 until 11 January 2010. Tesco stamps into a stamp book (which can be...

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FOODAPEST NEWS

From 2010, HUNGEXPO Zrt.’s prestigious trade exhibitions are organised based on a new concept. FOODAPEST and UKBA will take place every second year, at the same time. The first dual...

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FOODAPEST NEWS

In just four months, FOODAPEST opens its gates in Hungexpo Budapest Fair Center. We are happy to inform you that in 2010 Trade Magazine will be the official journal of...

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Tetra Pak Danube stands firm

Despite the economic recession, Tetra Pak Danube operates steadily in Budaörs. In the first six months, the company realised a sales turnover of EUR 75.7 million. Company CEO Svend Weidemann...

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Mosoly Alapítvány is supported foundation of the year in 2009

The foundation’s winning the title implies a HUF 40 million support for the Mosolyvarázs programme from Tesco-Global Áruházak Zrt. and Procter&Gamble, to help chronically ill, disabled and poor children....

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Growing international interest in Alimentaria tradeshow

Alimentaria is gaining importance outside Spain. For this reason the event has increased its budget for international promotion by 30 percent. Over 20 percent of the show’s 158,000 visitors come...

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’Wake your body up’ awarded

Coca-Cola Hungary won an international innovation prize for its Test-ébresztő programme in the health preserving initiative category (there were 350 entries from 40 countries). The programme has been going on...

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Question:

At the time of crisis is it true for pálinka consumption that ”the pubs will be the last to close”? What are your views on the chances of Hungarian pálinka...

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KMÉ and HoReCa

Agricultural Marketing Centre organised a meeting between representatives of Quality Food from Hungary (KMÉ) products and the HoReCa sector. Companies with products bearing the KMÉ marking try to find new...

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Gyermelyi wins the Coop Rally

The Gyermelyi team won this year’s ”Coop Rally for quality food products from Hungary”, ahead of Sara Lee Hungary and the Coop Star/Tisza-Coop team. This year a record number of...

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Answer:

Market research data indicate that the economic crisis did have a negative effect on the turnover of bars and restaurants. Considering that our products belong to the premium segment, we...

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Exhibition about the ”soul” of chocolate

125-year old Côte d’Or paid tribute to chocolate by organising a special exhibition in Millenáris Park on 11-13 September. The interactive exhibition was implemented by the marketing team of Kraft...

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Unilever on top of Dow Jones sustainability index

In the food category, Unilever has the highest sustainability index with a 81 percent performance. Twenty-two aspects were considered and in environmental protection Unilever achieved 100 percent. The company has...

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Sága „Nyerjen egy év nyugalmat!” nyereményjáték

Advertising Sága’s prize game ”Nyerjen egy év nyugalmat!” that lasts from 1 October 2009 until 11 December 2009. Agency: Hammer Advertising / média: PHD Customer: SáGa Foods Zrt. Product: Sága...

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Event about DMS

Onlinet, a Cisco partner organises a two-week series of events about Digital Media Signage, one of the most dynamically developing fields of POS advertising. According to ABI Research, in 2009...

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PICK Liver patés won the Hungarian Product Grand Prix

On 2 September, the annual Hungarian Product Grand Prix was held in Parliament’s Felsőházi hall, where László Kovács, president/CEO of PICK Szeged Zrt. received this year’s grand prize for PICK’s...

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Heaven in hell

It is the end of the year, the time has come “to cast an account”. HELL Energy Magyaroszág Kft. is happy to do it, since HELL energy drink has been...

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Turkey stew with plum for 1,500 people

The 12th Plum Days were held in Szarvas on 11-13 September, with 20-year old turkey processing company Gallicoop as one of the main sponsors. Gallicoop’s master chefs cooked a stew...

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Törley Gála wins gold medal at Mundus Vini

Törley’s Gála sec champagne won the only gold medal for Hungary at the MUNDUSvini Great International Wine Awards in Germany. In the wine competition there were 5,726 entries from 44...

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Warning! Traffic diverted! – Business Days 2009 (Part 1)

This was the sub-title of the joint Business Days conference of Trade magazine and Lánchíd Klub on 30 September-2 October in Tapolca. The venue was decorated with traffic signs –...

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Wider range of services on Auchan’s website

Auchan Magyarország Kft.’s website (www.auchan.hu) has been revamped. Shoppers can now create their own profiles, which the system recognizes and only shows promotions in their favourite stores. It is easy...

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The ”3 percent” ousted from the text.

News came after our magazine went to press that on 13 October the product path law, so much debated on the first day of the conference, was given a green...

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GfK Hungária is 20 years old

GfK Hungária was founded in 1989 by GfK’s Austrian affiliate, Fessel-GfK. Back than the company employed less than ten people, now it employs ten times more and its sales turnover...

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New digital signage solutions

At Viscom, the international trade fair for visual communication on 1-3 October 2009 in Düsseldorf 10,900 visitors saw the products and services of 310 companies. Hans–Joachim Erbel, the managing director...

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Wine advice from the computer

Laurel Kft.’s oenological information terminal is also called a digital sommelier. Recently two of these devices were installed in CBA stores with IBM AnyPlace Kiosk as their base, helping shoppers...

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