Company and Personal News
POPAI special award: Kitchen of Fresh Ideas Multibrand Program 2008 – Unilever–Interspar co-operation
Date: 2009-08-27 08:00:00
Enhancing customer loyalty is a priority for both Interspar and Unilever , which has resulted in the creation of the Fresh Ideas Multibrand Program intended to promote the everyday use...
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Dr. Oetker Duo Pudingok
Date: 2009-08-27 08:00:00
Thanks to the special recipe and a unique way of preparation, we can enchant young and old in our family by two popular flavour combinations, in three flavour versions....
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Progressive cooperation between domestic manufacturers
Date: 2009-08-27 08:00:00
With a HUF 3 billion investment the cooperation of experts from SIÓ-ECKES and Gramex 2000 bore fruit: a new, aseptic bottling line for Gramex 2000 Kft. Katalin Zarándy of SIÓ-ECKES...
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Pricer shelf labels gain ground
Date: 2009-08-27 08:00:00
Pricer offers the biggest installed base of electronic shelf label systems in Western Europe. In Hungary Praktiker, CBA and a multinational retail chain are testing the e-label....
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Trade magazin special award: Profi Birthday prize game – „That was professional, Klárika!”
Date: 2009-08-27 08:00:00
Top promotions are accompanied by several prize games each year in the Profi discount chain. The Birthday campaign in September 2008 was special, as it was supported by the Balázs-Korda...
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Medve Lapka 90 g, ömlesztett sajtok 3 ízben
Date: 2009-08-27 08:00:00
Reformed Medve Lapka cheese varieties are now available in Emmenthaler, Edam and natural flavour, in a 90-gram packaging....
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One winner takes both Pöttyös Fiats
Date: 2009-08-27 08:00:00
At the end of May Pöttyös’ successful promotion campaign finished. More than 2 million codes were uploaded and almost 50,000 new consumers registered. János Budai won the bidding for the...
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New brand manager in the Bonbonetti team
Date: 2009-08-27 08:00:00
From 1 July 2009, Lilla Nádaskay Soósné is the new brand manager of the tibi chocolate brand. She is in charge of the brand strategy of tibi....
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Brand value measured
Date: 2009-08-27 08:00:00
Just like in nearly 90 other countries, from this year Superbrand’s market research partner in Hungary is Nielsen. Judit Tóth Szalókyné informs us about this cooperation and brand values. –...
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Here is the liver sausage, where is the liver sausage?
Date: 2009-08-27 08:00:00
The above title is the name of Gyulai Húskombinát Zrt.’s on-line competition. From 1 July 2009 until 30 September 2009 buyers of Gyulai products receive credits, which they can use...
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New sales director at SáGa Foods
Date: 2009-08-27 08:00:00
From 10 August 2009, Csaba Vajdahunyadi (45) leads the SáGa sales team. After earning an MBA degree, he started at Procter&Gamble in 1992 and later worked as sales director at...
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Superbrands makes you more attractive
Date: 2009-08-27 08:00:00
Superbrands, present in Hungary for 6 years, is the only system that awards brand value in our country. It is the world’s biggest program of this kind that covers 82...
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Two prestigious awards for Henkel
Date: 2009-08-27 08:00:00
Henkel’s 2008 annual report won the League of American Communications Professionals’ platinum prize in the household/personal category. At the Stevie International Business Awards their brand building educational film finished first....
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Tesco’s own radio station launched in their stores
Date: 2009-08-27 08:00:00
Using Mood Media’s concept Tesco launched its new, private satellite radio station in Hungarian stores. The new radio offers Tesco the chance to broadcast music, its own messages and advertisements....
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Hunting for Voga with La Festa
Date: 2009-08-27 08:00:00
The great hunt for radio presenter Voga and the competition are over. La Festa’s hostesses travelled round the country promoting their cappuccino, 3in1 and hot chocolate....
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Sara Lee’s new managing director
Date: 2009-08-27 08:00:00
As of 1 August 2009, Carolina Schulten replaces president-CEO Dr. Tibor Seres in the managing director’s seat of Sara Lee’s Hungarian coffee and tea division. Carolina Schulten has worked for...
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Dreher surveyed consumers of alcoholic drinks
Date: 2009-08-27 08:00:00
Nearly 5,000 adults filled-in Dreher’s on-line questionnaire at www.alkohol.info.hu, as part of the company’s Responsible Drinking Programme. 78 percent judged drunk driving the biggest problem, 70 percent marked violence and...
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New products from Szentkirályi in the summer
Date: 2009-08-27 08:00:00
From the second part of June Szentkirályi’s flavoured mineral waters re-appear in a mild sparkling format, with a new flavour (grapefruit-lime) added. Their calorie and fruit sugar content are significantly...
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Schoolbags from SIÓ-ECKES
Date: 2009-08-27 08:00:00
As the result of the Thank you, SIÓ! Schoolbag Program, in August new schoolbags arrive at 126 primary schools for 1,200 pupils. – Our task was difficult, since almost 200...
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Electronic shelf labels in Tesco’s Budaörs store
Date: 2009-08-27 08:00:00
In the summer, Tesco replaced more than 44,000 shelf labels to electronic ones in its Buadörs store. The new labels are in wireless connection with the store’s computerised retail system,...
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SIÓ Prémium PET
Date: 2009-08-27 08:00:00
The well-known, succulent juices and nectars in the SIÓ Prémium product line are now available in aseptic PET bottles....
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Vanish helps with money and clothes
Date: 2009-08-27 08:00:00
Vanish’s producer Reckitt Benkiser offered HUF 10 to the Hungarian Maltese Charity Service after each Vanish product sold in July. Collecting clothes all around the country is also part of...
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Tchibo Espresso Sizilianer Art, Tchibo Espresso Mailänder Art
Date: 2009-08-27 08:00:00
Whole bean coffee for the lovers of special espressos and unique coffees....
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New player on the energy drink market
Date: 2009-08-27 08:00:00
A ”seductive” brand arrived at Hungary: the Playboy energy drink. It has been adapted to European taste and real ginseng, guarana, damiana and shizandra are among its ingredients, informs the...
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Deli counters competing
Date: 2009-08-27 08:00:00
PICK SZEGED Zrt.’s ”Perfect deli counter 2009” in-store promotion campaign was a great success. 206 stores applied by 27 February 2009 and the first jury selected the 10 best, and...
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SOLE Flört joghurt és puding multipack 4×150 g
Date: 2009-08-27 08:00:00
Pudding, fruit and layered yoghurts in the Sole Flört product line are now available in multipacks....
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Tesco donated clothes to charity
Date: 2009-08-27 08:00:00
Tesco-Global Áruházak Zrt. donated HUF 35 million worth of clothes in July to social welfare institutions and families in need. From its 95 hypermarkets, the chain regularly collects the products...
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Special prize: Tatabánya, CBA No.23. ABC, Hamschlager Trade Kft.
Date: 2009-08-27 08:00:00
In 2001, after two years of operation Smatch closed this shop in Tatabánya’s city centre. Back then, Franciska Ferencné Treszl was desperate to find new jobs for the 20 employees....
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Playboy Energy Drink & Playboy Energy Drink Light
Date: 2009-08-27 08:00:00
Mixed fruit flavoured, carbonated energy drink with a high caffeine content....
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