Company and Personal News
Szentkirályi: unbroken market leadership
Date: 2012-03-05 12:10:49
Last year, the domestic mineral water retail market increased by 0.5 percent in turnover and 4.7 percent in value, compared to the previous year. On the basis of the cumulative...
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Nescafe: fashion design beyond clothes
Date: 2012-03-05 12:09:03
The fashion design beyond clothes competition of NESCAFÉ® Dolce Gusto® has ended. The competition was announced for journalists and bloggers. The extravagant prizes were handed over by Tóth Bori fashion...
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Growing consumer demand fuels Nespresso momentum worldwide in 2011
Date: 2012-03-05 12:06:42
“Last year, consumers continued to choose Nespresso despite the tough economic times. They also chose our brand in the face of a more competitive portioned coffee segment. Market trends suggest...
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Nestlé buys paprika in Hungary
Date: 2012-03-05 11:58:16
Nestle’s European network buys over 100 tons of Hungarian paprika this year in a value of about 400,000 euros. The Hungarian owned Rubin Szegedi Paprikafeldolgozó Kft. will deliver the peppers....
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Tesco put a stop to prices and discounted the sum of the VAT
Date: 2012-03-04 23:56:45
Tesco expects price-value ratio to be of crucial importance in consumers’ purchase decisions in 2012. In Hungary the level of VAT increased to 27 percent as of 1 January 2012,...
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Real Nature
Date: 2012-03-03 20:24:32
Delicious smoke-flavoured hard cheese, which can be sliced and grated as well: it is perfect for sandwiches, brioches, pizza or for adding an extra kick to any dish for which...
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HELL STRONG
Date: 2012-03-03 20:20:18
Hell STRONG, manufactured with +20 percent caffeine, is the strongest energy drink on the Hungarian market – it is intense and it works at once....
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Heineken’s limited edition multipack
Date: 2012-03-03 20:14:43
STI’s on-shelf display for Heineken’s limited edition multipack is a unique solution: the multipack is placed in a plexiglass cabinet with illuminated frames....
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New SIÓ VITATIGRIS
Date: 2012-03-03 20:11:24
An exciting new packaging urges children to pick the product, while doubled fruit content reassures buying parents that they have made the right decision....
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Knorr Rafinéria 2in1 product line
Date: 2012-03-03 20:01:29
By introducing new bases, the Knorr Rafinéria 2in1 product line expands further....
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Apenta DUO
Date: 2012-03-03 19:58:51
Another refreshing combination of flavours has been added to the Apenta DUO soft drink line: the new apple-cranberry version is available in shops....
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Kométa products
Date: 2012-03-03 19:56:52
Members of Kométa’s Mf! Product line: cold cuts, hams and salamis which are now also available sliced, appear in stores in their well-known checkered packaging at promotional prices in February...
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Globus gourmet sauce
Date: 2012-03-03 19:51:17
Globus gourmet sauce combines the soft and creamy character of mayonnaise with the piquant flavours of pickled gherkin and chives, creating a brand new flavour experience....
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CBA: foreign companies were established to promote the Hungarian products abroad
Date: 2012-03-02 12:30:14
Some owners of CBA have established foreign companies in order to promote Hungarian products beyond the borders of the country – responded Fodor Attila, head of communications at CBA Kereskedelmi...
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Successful co-operation for children
Date: 2012-03-02 09:49:29
Dm drogerie markt has launched a campaign in November to support children coming from poor families. The company was working in close co-operation with Catholic Charity and Pampers. Within the...
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Heineken rolls out responsible drinking digital campaign
Date: 2012-03-02 09:33:22
Heineken has launched a digital campaign about responsible drinking in the run-up to Christmas, as part of its wider global 'Open Your World' campaign. Heineken has created a video, 'Sunrise...
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Stationery from METRO’s website
Date: 2012-03-01 23:20:41
Yvett Krubl, communications manager with Metro Hungary told our magazine that the company launched www.metroirodaszer.hu last summer, offering complex, comfortable and time saving solutions. If orders are placed before 14:00,...
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Health consciousness and unique products are in the focus of METRO’s Easter assortment
Date: 2012-03-01 20:32:49
For METRO the meat and meat product category has always been of key importance as they are the main elements of Hungarian gastronomy. 2012 will be the year of regional,...
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eisberg – health and freshness in every season
Date: 2012-03-01 19:52:12
When buying eisberg salads, consumers can be sure that they get ready-to-eat products that meet even the highest quality requirements. eisberg products are not only healthy but are also safe...
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The new NIVEA Q10 Plus product family is launched
Date: 2012-03-01 12:49:15
The new NIVEA VISAGE Q10 Plus Anti-Wrinkle product family was introduced on 28th February 2012 at the Széchenyi room of Gresham Palace. The product family offers everything you need to...
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Reál is planning on serious expansion
Date: 2012-03-01 12:41:21
Reál is planning on a serious expansion by opening two new center warehouses. The two new warehouses were opened by Reál Hungária Élelmiszer Co. in Budapest and in Pécs. In...
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ECE continues to develop in Hungary – asking for exemption from the mall stop
Date: 2012-03-01 12:28:56
The German family-owned ECE and its partners have invested over 500 million euros in Hungary in five shopping malls so far – said Christoph Augustin, managing director of ECE Projektmanagement...
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Bónusz Brigád opened a shop
Date: 2012-03-01 12:20:10
The market leading social shopping site, the Bónusz Brigád opens the gates of its Brigád Bolt (Brigade Store) on the first day of March, which can serve as a community...
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Vénusz: favorite of the Hungarian housewives for 60 years
Date: 2012-03-01 12:10:28
The cheerful sunflowers of Vénusz can be found on the store shelves for 60 years now. The quality Hungarian sunflower oil is the essential kitchen tool for Hungarian housewives, since...
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Fans can support their favorite football teams again with the initative of Borsodi
Date: 2012-03-01 12:08:34
The Borsodi brewery has announced that after the great success last year's campign, the company re-launches its domestic football supporting action this year. In the scope of the action running...
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New president-board chairman at SPAR
Date: 2012-03-01 11:59:25
Managing director and chairman of the board Peter Feiner of retailer Spar Magyarorszag Kereskedelmi is resigning on 1st 2012. Erwin Schmuck, managing director of the unit’s Austrian parent company, will...
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Above the 300-billion threshold
Date: 2012-03-01 01:37:09
Managing director Norbert Hovanyecz told our magazine that in 2011 SuperShop and its Partners focused on consumers’ reactions to economic difficulties, instead of the difficulties themselves! SuperShop was emphasising price...
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SIÓ refreshed itself and appeared in new segments
Date: 2012-03-01 01:32:04
Marketing director Dávid Aniot told our magazine that SIÓ was satisfied with its last year’s performance as the company managed to preserve its market share. Currently SIÓ’s share from the...
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