Company and Personal News
K&H Insurance receives MNB award for green finance
The Central Bank of Hungary (MNB) gave K&H Insurance the Green Finance Award in the “Green Insurance and Pension Fund” category. This article is available for reading in Trade magazin...
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ESG in Hungary: measuring is the weakest link
According to K&H sustainability data from the second half of 2025, the main index stands at 35 points, while social responsibility is strengthening and strategic planning and measurement are weakening...
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Innovations, success stories and awards on the same stage
POPAI Magyarország and the Trade Marketing Club jointly organised their traditional end-of-year professional meeting, which was combined with the POPAI Awards POP competition awards ceremony – with Pick and Mizo...
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Green transition on the air conditioning market
In buildings the majority of energy consumption comes from comfort-related systems – heating, cooling and hot water production. In residential buildings this ratio can be as high as 79%, while...
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Syoss Color Glaze
Developed for professional performance, Syoss hair colour glaze with laminating effect provides vibrant shine, without damage or commitment. The deeply nourishing, keratin-containing formula strengthens hair from within, leaving it smooth...
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Discover the solutions of the future on Startup Island! (Part 2)
This year, Startup Island is organized for the second time by Trade Magazin, the leading domestic trade magazine of the FMCG market and the official media partner of the Sirha...
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A stable compass in the Hungarian FMCG sector for 20 years
An interview with Eszter Benedek, managing director of Hungarian Product Nonprofit Kft. This article is available for reading in Trade magazin 2026/02-03 – Hungarian Product celebrates its 20th anniversary in 2026....
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CINEMART COFFEE
CINEMART COFFEE brings the spirit of Southeast Asia to life with a cup of exotic brew. ECHO NOIR is a characteristic, low-acidity Robusta-based blend, while FLATLIGHT offers a softer, silkier...
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(HU) METRO Gasztro Fesztivál a SIRHA Budapesten – Élmény, inspiráció és valódi megoldások a HoReCa-szakmának
Sorry, this entry is only available in HU....
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PURINA ONE HYDRALIFE
Just two pouches a day* of PURINA ONE HYDRALIFE complementary pet food help support your cat’s hydration with a great chicken/salmon taste. (*For a cat of 4kg.) Additionally, this formula...
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Topjoy Apple-Strawberry
The product will be launched with a limited edition label for Valentine’s Day. Following the Valentine’s Day period, Topjoy apple-strawberry will be added to the Topjoy portfolio with a regular...
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Apenta+ ISOTONIC
We are expanding the Apenta+ selection with a new range of isotonic sports drinks, in three flavours: mixed fruit, cactus and pineapple Contact: Maspex Olympos Kft. 6032 Nyárlőrinc, Fő u. 1....
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Despar Italia realises EUR 1.1bn private label sales in 2025
Despar Italia achieved EUR 1.1bn private label (PL) sales in 2025, which was 4.6% higher than in the previous 12 months. This article is available for reading in Trade magazin...
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Kotányi Gourmet Premium salt range
Kotányi’s special premium salt range takes culinary enjoyment to a whole new level! Perfect for both vegan and vegetarian dishes. Kala Namak Black Salt, Fleur de Sel Flake Salt and...
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Delhaize launches summer cooking camps for children in Belgium
This summer Belgian retailer Delhaize is organising its first cooking camps for children aged 6-14, called “Little Lion”. This article is available for reading in Trade magazin 2026/02-03 Over the...
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Kubu Immuno purée 100% mango-acerola
Kubu is expanding its Immuno purée line with a new, innovative product. The new Kubu Immuno mango-acerola purée isn’t only delicious, but also contributes to supporting the immune system with...
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Albert Heijn adds 100 new gluten-free products
Albert Heijn is introducing at least 100 new gluten-free products this year for customers with gluten sensitivity and coeliac disease. This article is available for reading in Trade magazin 2026/02-03...
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Apenta+ ACTIVE, Apenta+ KICK
The new addition to the Apenta+ non-carbonated range also comes in a new colour: purple Apenta+ ACTIVE in dragon fruit-guava-hibiscus flavour combination, containing 450mg of calcium per bottle, as well...
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Lidl is building a new administrative and logistics centre in Straubing
Lidl has begun construction of its new administration and distribution centre in Straubing, Germany, which will replace its current facility. This article is available for reading in Trade magazin 2026/02-03...
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A colourful selection of sauces on the Easter table
For food seasonings, the Easter season brought outstanding sales in 2025 – slowing inflation and the late Easter, combined with the start of the barbecue season, were particularly good for...
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Sephora is coming to Belgium this year
Sephora has confirmed that it will enter the Belgian market this year, marking another milestone in the European expansion of the LVMH-owned beauty chain. This article is available for reading...
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NGM-VOSZ cooperation agreement for digital commerce security
The Ministry for National Economy (NGM) and the National Association of Entrepreneurs and Employers (VOSZ) have signed a cooperation agreement to promote the development of the Hungarian digital economy. This...
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Ham seasons: the bad, the better and the good (?)
Two years ago the Easter season was still affected by rising prices, resulting in a significant decline on the ham market. Last year the mood was different, with this season...
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High-protein products are taking over
In recent years the market for high-protein foods has expanded dramatically in Hungary, driven by the spread of health-conscious nutrition and active lifestyles. This article is available for reading in...
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Impossible Foods featured on the “Best in Business” list again this year
Inc. Magazine recognised the plant-based meat substitute manufacturer last year for its excellence on the food market and this year for its marketing strategy. This article is available for reading...
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Less meat might be consumed in German-speaking countries
One-third of consumers in the DACH region plan to reduce their meat consumption, while seven out of ten choose plant-based alternatives at least occasionally, according to a recent report by...
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Henkel Hungary: Strong bond on and off the pitch
A collaboration has been launched between Henkel Hungary’s local adhesive factory and MOL Tatabánya KC men’s handball team, which focuses on strengthening community values, supporting the city’s sports life, and...
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Veganuary inspires millions of people in the UK
Veganuary continues to be an important sales period for British retailers: according to YouGov data, more than a third of British adults plan to buy plant-based products in January. This...
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Every second German drinks plant-based
According to a recent survey by Danone, done in collaboration with market research institute Innofact, 49% of the German population drinks some form of plant-based milk substitute. This article is...
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Markets facing a structural turning point in 2026
Entering 2026, the global investment environment basically looks favourable for risky assets. Growth is likely to remain stable and monetary and fiscal policies are expected to be supportive. This article...
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