Company and Personal News
From caged eggs to alternative production
In 2025 the value of the egg market remained roughly at the 2024 level, while there was a slight decline in volume sales. Demand remained strong in Hungary and additional...
Read more
The Year of the Horse – Culinary trends in 2026
According to Chinese astrology, 2026 is the Year of the Horse. Predictions foresee breakthroughs, innovations and rapid changes. Our annual trend forecast is based on the analyses of global food...
Read more
Ford Ranger PHEV Limited
Ford Ranger PHEV Limited combines plug-in hybrid technology with premium comfort and massive performance. Advanced driver assistance systems, a modern digital dashboard, a large touchscreen, and the high-quality materials used...
Read more
Ford Kuga BlueCruise system
The driving experience of the future is here: Ford Kuga BlueCruise! Ford’s hands-free driving assistance system is available in the Kuga from 2026, offering an even more relaxed and comfortable...
Read more
(HU) Passner Spicy Crunch
Passner Spicy Crunch is a sustainable meat industry innovation based on the industrial application of upcycling and the upcycled food concept. The product is made from 100% lean meat, using...
Read more
Festive table, new habits
Easter baking and cooking remain an important part of festive preparations, but the economic and consumer changes of recent years have had a noticeable impact on shopping habits. This article...
Read more
Monster Viking Berry
Viking Berry was inspired by wild northern berries and Scandinavian fruits, blending real fruit juices and exotic flavours to create a completely new taste experience. Contact: Coca-Cola HBC Magyarország Kft. Contact...
Read more
Herbow 3in1 laundry perfume
The innovative HerbTech formula of Herbow 3in1 laundry perfume and fabric softener concentrate combines the benefits of laundry perfume, fabric freshener and fabric softener. Vegan, biodegradable formula, free from chlorine,...
Read more
Libresse ultra multistyle sanitary pad
The latest product from Libresse is currently the only pad on the market that fits thong-style underwear! The inside of the pad is thinner than that of traditional pads. Fast...
Read more
Lipton fruit infusions
Lipton Peach-Passion Fruit, Forest Fruits-Pomegranate and Pear-Rosehip teas bring freshness and character to every cup. Every sip is a real fruity experience! 100% natural ingredients – an authentic fruit tea...
Read more
Herbow Dishwasher Detergent
Herbow Dishwasher Detergent effectively removes greasy and stubborn stains with the help of plant-based ingredients and enzymes. Phosphate-, EDTA- and chlorine-free, vegan and biodegradable formula that is gentle in everyday...
Read more
SIRHA Budapest 2026 – The biggest domestic celebration of the HoReCa sector
The top international food industry and HoReCa trade fair in Central and Eastern Europe will open its doors on 3 March: SIRHA Budapest welcomes domestic and foreign professionals to the...
Read more
KitKat F1 car icon
In 2026 KitKat is going to activate its Formula 1® partnership in Hungary. The iconic chocolate will also be available in an iconic shape from February: each bag will contain...
Read more
NOBILIS IMMUNO+ Apple chips with strawberries
Dried apple chips made from Hungarian apples from sustainable sources, with strawberries and rosehip extract. It is a clean label, gluten-free, vegan, fiber-rich product and a natural source of vitamin...
Read more
Here’s the new generation of Mizo Túró Rudi
Discover the lemon-blueberry and vanilla-cappuccino túró rudi curd bars, where each layer and every bite offers harmonious balance. Contact: Customer Service +36-62-574-901; +36-70-465-4200; e-mail: rendeles@bonafarm.hu...
Read more
Regina BLITZ 3 ply innovative kitchen roll
With sheets that are 60% larger than traditional kitchen rolls and extraordinary absorbency, Regina BLITZ can easily cope with even the toughest challenges. Contact: Sofidel Hungary Kft. e-mail: infohu@sofidel.com...
Read more
myPOS Sigma
myPOS Sigma offers effective support to retailers when selling age-restricted products, ensuring full compliance with applicable laws. The device’s integrated digital DÁP age verification feature enables a quick and secure...
Read more
Smart shoppers in Hungary: AI shapes spending decisions
According to research by Revolut and Dynata, 20% of Hungarians feel that AI has a greater impact on their spending decisions than it did last year. This trend is most evident...
Read more
AI in small businesses: lack of guidance slows down progress
According to a recent report by team.blue, small businesses in Europe are progressing more slowly with digitalisation and the introduction of AI not because of a lack of interest, but...
Read more
Careless AI use by companies can also violate trade secrets
On 1 December the Hungarian AI Act came into force, which makes it possible to check whether companies are using artificial intelligence legally. This article is available for reading in...
Read more
German consumers want greater control
In 2025 one in six Germans said they had already used generative AI-based shopping tools, and more than a quarter planned to try them in the future. This article is...
Read more
AI is also transforming taxation
According to EY’s survey of 1,600 executives in 30 countries, AI could increase efficiency in taxation and finance by nearly 30%. This article is available for reading in Trade magazin...
Read more
At K&H AI implementation is coupled with knowledge development
The majority of Hungarians doesn’t yet actively use AI, while AI solutions are spreading rapidly in the workplace, according to recent research by GKI and Randstad. This article is available...
Read more
Are humanoid robots the future of logistics?
Humanoid robots are no longer just a sci-fi spectacle: their prototypes are capable of running, jumping, recognising gestures and performing simple industrial tasks. This article is available for reading in...
Read more
Half of Hungarians already search for products using AI
A recent survey by Árukereső.hu (involving 2,900 online shoppers of different ages) has found that the role of AI in online shopping is becoming more important in Hungary: 49% of...
Read more
Médiaunió’s experiment proves: people of all ages can be deceived
Médiaunió and KiberPajzs’s “You are the key!” campaign examined the extent to which different age groups can distinguish between AI-generated and real content. This article is available for reading in...
Read more
ESG: the majority don’t ask for postponement, preparedness level is increasing
According to a recent survey by BCSDH (conducted with the professional support of KPMG), 95% of Hungarian companies committed to sustainability believe that the ultimate goal is sustainable operation, for...
Read more
2026: stricter EU rules and digital waste tracking
2026 could be a tough year for the circular economy in several respects: EU bans and transparency requirements will come into force, while in Hungary the digitalisation of waste management...
Read more
PENNY builds on partnership-based CSR
In 2025 PENNY Magyarország continued to build its social responsibility programmes on long-term partnerships. This article is available for reading in Trade magazin 2026/02-03 The focus was on helping children...
Read more
Circular Economy Summit: global circularity rate drops to 6.9%
On 20 November 2025 the eighth Circular Economy Summit was held in the Öbölház, where business leaders, researchers and policymakers discussed the challenges and opportunities of the circular transition. This...
Read more
