Company and Personal News
The first ball of the Gundel Palace conquered the stars with a full house
On Saturday, February 7, the Gundel Palace opened its doors for the first time for the evening of the ball – and it immediately became clear: a tradition was born....
Read more
Friday the 13th: “Love Grinch”, the anti-Valentine’s anthem, has arrived
The latest song by singer-content producer Dobai Aty, “Szerelem Grincs,” was released one day before Valentine’s Day, thoroughly stirring up the usual, heartfelt atmosphere on social media. The song, also...
Read more
Breaking: You can withdraw more cash for free with Revolut cards
As of February 1, the amount of cash that can be withdrawn free of charge from ATMs in Hungary increased from 150,000 forints to 300,000 forints following a legislative change....
Read more
Applications are now open for the 2026 Siemens Media Award
Artificial intelligence in agriculture or as a conversation partner, bio-waste recycling and a Hungarian winner who also took home the regional grand prize – this was the case with last...
Read more
Lidl launches campaign with tennis star Steffi Graf
Former tennis champion Steffi Graf is to become the face of Crivit, Lidl’s sports brand. On February 14, a major international campaign will be launched in more than 30 countries...
Read more
Coca-Cola To Discontinue Frozen Products In US And Canada
Coca-Cola said it is discontinuing its frozen products, including its Minute Maid frozen line, in the US and Canada markets as it tries to appease shifting consumer taste. “We are...
Read more
Amazon expanding same-day prescription delivery to 4,500 cities & towns
Amazon will significantly extend the reach of its same-day pharmaceutical delivery program in 2026. Amazon Pharmacy will expand same-day prescription delivery to 4,500 cities and towns across the U.S. by the...
Read more
Shape the future, in other words: build a brand!
Today one important element of conscious brand building can be the consistent communication of Hungarian origin, especially at a time when consumer decisions are both more rational and emotionally charged...
Read more
A shower of awards at the POP competition
The judging stage of the 16th Hungarian POPAI Awards POP competition took place during the five days of the Business Days conference, where the entries on display were scored by...
Read more
Cleaner than clean
Hungary’s cleaning products market achieved minimal growth in value in 2025, while remaining stable in terms of volume. This article is available for reading in Trade magazin 2026/02-03 However, the...
Read more
Tuned to efficiency
In 2025 demand for digital solutions remained strong in the HoReCa sector, expanding in several areas while becoming more clearly targeted. This article is available for reading in Trade magazin...
Read more
High-value shopping basket and more conscious shoppers: growing demand for domestic and healthy products
Based on our representative survey of 940 people, we introduce the factors that will be decisive in 2026. Last year two-thirds of respondents said they consciously looked for products in...
Read more
An experience beyond scent
According to NielsenIQ data, in Hungary the fabric softener category generated HUF 43bn sales in 2025, with a 1.8% rise in value and a 3.1% increase in volume. This article...
Read more
Not a turnaround, but consolidation: an agricultural outlook for 2026
Based on what was said at the Hungarian Chamber of Agriculture (NAK) press breakfast in early January, 2026 promises consolidation rather than a turnaround for agriculture. The main points of...
Read more
Equilibrium Institute: GDP growth this year, but consumption remains the driving force
This article is available for reading in Trade magazin 2026/02-03 Dr Ákos Kozák, co-founder and director of economic research at the Equilibrium Institute told our magazine: they forecast a 2.4%...
Read more
Hygiene on new foundations
In 2025 Hungary’s B2B hygiene market was shaped by the combined effect of several factors. This article is available for reading in Trade magazin 2026/02-03 The rise in hygiene standards...
Read more
Protein, gut health and mental wellbeing – these trends will shape global food innovation in 2026
According to the food and beverage trend forecasts of Innova Market Insights, this year’s developments will focus on protein-rich, gut-healthy and stress-reducing solutions. A cikk a Trade magazin 2026/02-03. lapszámában...
Read more
Smarter kitchens
The world of professional kitchens is undergoing a transformation: modern machines and tools are no longer separate elements, but part of a coherent system. This article is available for reading in...
Read more
Short wash cycle, long-lasting effect
Retail demand for household cleaning products – including detergents – in Hungary remained stable overall in 2024-2025, with slight growth. This article is available for reading in Trade magazin 2026/02-03...
Read more
Experience instead of routine
This article is available for reading in Trade magazin 2026/02-03 “2025 brought long-unseen difficulties, which every company had to deal with. Although most catering establishments managed to achieve an increase...
Read more
From routine to ritual
For 2025 YTD the hair care market is indicating double-digit growth (+25.8%), making it the most dynamically growing segment of beauty care. In terms of volume, growth is more modest...
Read more
Forced paths: trends and decisions in 2026
In 2026 global retail will not see a parade of trends, but rather forced paths and quick decisions. This article is based on the main findings of the IGD Global...
Read more
Atmedia adds BBC Earth to its international portfolio in Hungary
Atmedia Group is expanding its international media portfolio with the addition of BBC Earth, following a new long‑term agreement with BBC Studios. Under the deal, Atmedia will handle advertising sales...
Read more
Davos 2026: the risk premium has appeared on store shelves
On 19-23 January 2026 the 56th annual meeting of the World Economic Forum (WEF) was held in Davos-Klosters, Switzerland. Nearly 3,000 participants from more than 130 countries attended, including some...
Read more
Wind of change
The National Association of Public Sector Catering Service Providers (KÖZSZÖV) is the most important trade organisation in the Hungarian mass catering sector, playing a multifaceted role in the development of...
Read more
PUDU CC1 Pro AI-based autonomous cleaning robot
With real-time visual perception and decision-making, it can recognise dirt spots and automatically select the best cleaning strategy. 4-in-1 cleaning: combines sweeping, vacuuming, mopping and scrubbing functions in one robot....
Read more
A change of era in the glass
According to NIQ Retail Market data, the fruit juice category showed a 9.2% growth in value, while volume sales were down 3.7% in 2025 if compared to the same period...
Read more
Pálinka, my love…
This article is available for reading in Trade magazin 2026/02-03 “2025 brought serious challenges for the Hungarian pálinka industry. Market players describe the past year as rather gloomy, mainly due...
Read more
Affordable luxury, forgivable indulgence
Standardised processes, reproducible quality and simpler production – these are the foundations of efficient ice cream making today. This article is available for reading in Trade magazin 2026/02-03 “In 2025...
Read more
There is a slice for everyone
Chilled, milk-based sweets have benefited from a government measure that reduced the VAT from 27% to 18% in Hungary from the beginning of 2024 for dessert-type cheese products defined in...
Read more
