News and articles
Baby Coupon Week at Rossmann – for the first time, the 10% discount is also available at the Online Drugstore
Between 4 and 10 August 2025, Rossmann is once again launching its popular Baby Coupon Week campaign. The aim is to make baby care, feeding, diapering and childcare products more...
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Tens of thousands of orders have already been placed in Kifli.hu’s new discount program
The number of subscribers to the Kifli.hu Xtra loyalty program has reached 20,000 in just one quarter. Joining was free during the first trial month, and around 5,000 customers took...
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It’s not the star that matters: Hungarian customers want to see negative reviews too
According to a recent study by MediaMarkt, the majority of customers would test products themselves, and they no longer have absolute trust in five-star reviews. Hungarians do not believe in...
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K&H: more and more Hungarian SMEs are looking for EU funding opportunities
The desire to apply has flared up again among Hungarian small and medium-sized enterprises, but the road to success is also becoming more and more bumpy – this is revealed...
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The World of Gastronomy Once Again Turns Its Eyes to chocoMe – Ten New Awards at the 2025 Great Taste Awards
Hungarian craft chocolate brand chocoMe has once again made its mark on the international scene: at the 2025 Great Taste Awards, one of the world’s most prestigious gastronomic competitions, the...
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Here is the Supermint summer seed test: zucchini in the lead role
Experts from the National Food Chain Safety Office (Nébih) tested zucchini seeds in the latest product test of the Supermint program. Based on laboratory measurements, the germination capacity of one...
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There is a need to reorganize production on domestic apricot plantations
This year, spring frosts caused serious damage to domestic apricot plantations. The market would have a great demand for the fruit, therefore, in the interests of crop security and the...
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Next generation building services solution for sustainability
In response to global sustainability expectations, LG Hungary has introduced a new building automation solution: the inverter scroll chiller operating with R32 refrigerant offers an alternative in cooling and heating...
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Hungarian and Italian researchers say birds and bats can protect vineyards
According to a joint study by the HUN-REN Ecological Research Center and the University of Milan, birds and bats can protect vineyards, and flying predators not only reduce the number...
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HOLOBOX debuted with a holographic car show at the Allee
Mercedes-Benz presents its new model on a holographic display: with the help of the HOLOBOX device placed in the Allee Shopping Center, the image of the CLA EQ electric car...
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Half-term melon overview: difficult season, market-destroying promotions, desperate producers
The domestic melon season started with a delay of one or two weeks due to the unusually cool and light-poor May weather, and the first plantings were largely missed. The...
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Cash or digital payment?
Hungarian youth are increasingly using digital payment methods – be it mobile apps, smartwatches, smart bracelets or bank cards – and they consider their security to be equivalent to cash....
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Small producers welcome customers with open doors
Small producers across the country are opening their doors to consumers. As part of the Open Door Days, more than 150 family farms, cellars and manufactories will open their doors...
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NKFH: Auchan recalled deli and sliced salami with paprika due to undeclared allergen content
Auchan Hungary Kft. has recalled and withdrawn from circulation the 75-gram packages of Auchan Kedvenc demege and paprika sliced salami due to their undeclared allergen (soy) content – the National...
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With its first non-food store, Lidl is taking on Action and TEDi
For the first time, Lidl has opened a store that offers only non-food products. Under the name “Home & Living,” the retailer is showcasing six private labels in a store...
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French sports goods seller Decathlon to double India sourcing to $3 billion in 5 years
France’s Decathlon aims to double the share of goods sourced from India to $3 billion over the next five years, the sporting goods retailer said on Tuesday, expanding its footprint...
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5 smart tips to improve your vision
Modern lifestyles place increasing strain on our eyes. Screens, UV radiation, stress, and poor nutrition all contribute to the gradual decline in vision. The good news is that with simple...
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Profitability of agriculture in 2023: trend break and decline
We used the data from the Test Farm Information System for 2023 for the analyses. The data collection covers a total of 1,855 sample farms, the data of which farms...
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Kraft Heinz splits into two publicly traded companies
Kraft Heinz Co., one of the world’s largest food companies, is splitting into two independent public companies, the company said on its website. One company, Global Taste Elevation Co., will...
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Annual Costs From Climate Change Set To Total €35 Trillion
A study by the Potsdam Institute for Climate Impact Research (PIK) has estimated that the global economy faces approximately $38 trillion (€35.61 trillion) in damages each year due to the...
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Róbert Zsigó: the National Trade Association stands on the side of multinationals
It has been proven once again that the National Trade Association is on the side of multinationals, not the Hungarian people, but the profits of foreign chains, even if this...
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French supermarkets have to inform shoppers about shrinkflation
From 1 July, supermarkets in France will have to alert customers to instances of so-called “shrinkflation”, when retailers or manufacturers make their products smaller without reducing the price. When a...
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Retailers protest against the reduction of deposit return fees
The National Trade Association (OKSZ) was shocked to learn that MOHU has unilaterally decided to cut in half the fees paid to retailers operating automated return systems for bottles returned...
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Pork, wet towel, tricks – this is how Hungarians grill!
Summer is in full swing, grills are fired up across the country, and Hungarian gardens, patios, and holiday homes are filled with smoke, aromas, and laughter. According to a recent...
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The European Commission has adopted a recommendation on voluntary sustainability reporting by SMEs
The VSME (Voluntary Sustainability Reporting Standard for non-listed Micro, Small and Medium-sized Enterprises) is a voluntary sustainability reporting standard developed by EFRAG. It offers a structured and simplified ESG reporting...
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The Balaton swim is cancelled again, the new date is August 9th, registration is also open again
Based on the weather forecast of the HungaroMet Siófok Observatory, the organizer, Budapest Sports Office, with the agreement of the Balaton Water Police Chief, has decided that the 43rd Lidl...
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The Cake of Hungary 2025 reimagines one of the greatest cakes of all time
This year’s “Cake of Hungary” competition celebrated the 140th anniversary of the iconic Dobos cake, calling on pastry chefs to reimagine the classic dessert. The winning creation, “DCJ Stílusgyakorlat” by...
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Unilever strengthened in both sales and price – exceeding analyst expectations
Unilever reported solid revenue growth in the second quarter of 2025: the British-Dutch consumer goods giant achieved organic growth of 3.8%, which exceeded analysts’ expectations of 3.6%, the company’s latest...
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More than 930 professionals have already been recommended for the Signature 40 2025 call
The Signature Platform is experiencing its most active nomination period yet: over 930 professionals have already been nominated for the Signature 40 list, which recognizes operational excellence in Hungary’s marketing...
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Despite the weakening seen in recent days, the forint can be proud of its performance this year
Since last Friday, the forint has been the worst performer among regional currencies, but compared to the levels seen at the beginning of January, it has shown the best results....
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