News and articles
Hungarian business leaders who are able to grow even in a crisis
While the sales revenue of Hungarian companies decreased by an average of 8 percent and their profits by 11 percent in 2024, companies belonging to the Trusted Circle achieved a...
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“Food Summit” a huge success at the 82nd OMÉK
The Hungarian Food Summit, a food export development meeting that debuted at the 81st OMÉK two years ago, was a huge success, and this year – within the framework of...
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TOP 50 Marketing and TOP 50 PR Leaders: New Stars and Returning Big Names
This year’s rankings show strong renewal in marketing, while PR appears more stable – according to the compilation by the professional magazine Marketing&Media. The publication has prepared the TOP 50...
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PET bottles are changing: more recycled plastic is being added to them
The EU regulation came into effect on January 1, 2026, according to which all PET bottles must contain at least 25 percent recycled plastic. This ratio will increase further in...
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These are the results of ALDI’s clothing sale
The extraordinary sale of clothing products was successfully completed in all ALDI Hungary stores. Almost 100% of the stock of approximately 700,000 products was sold out, and the price reduction...
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The “Catch it!” fish consumption promotion campaign is launched again
Within the framework of the project with the identification number MAHOP Plusz-2.6.1-24-2024-00001, Agrármarketing Centrum Nonprofit Kft. (AMC Nkft.) will implement a comprehensive communication and promotional campaign between January 1, 2025...
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The weekend brought cheaper fueling at Auchan stations
There have been no significant changes in domestic fuel prices this week, with the average price of 95 octane and diesel currently hovering around 585 forints. This weekend, however, it...
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Margin freeze stirs up emotions in the drugstore market
For weeks, customers have been complaining that they cannot get their favorite shower gels and shampoos in Yves Rocher stores in Hungary, writes Forbes. There are several factors behind this:...
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Labubu fever: plush toy or crisis indicator?
The Labubu plush figure produced by Pop Mart is a huge success worldwide, and according to the manufacturer, they will soon be able to sell ten million of them per...
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The “Developing Region” campaign has ended – The message of the Rural Development Program has reached millions of people
The communication of the results of the Rural Development Programme (RDP) implemented between 2014 and 2022, which reached millions of people through television, radio and online platforms as part of...
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Haggenmacher brewery reopens after 100 years
After more than seventy years, the historic Haggenmacher beer brand is coming back to life in Budafok. The brewery’s reopening will be celebrated with a three-day festival in the former...
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IKEA celebrates 40 years of meatball success with falafel
IKEA is celebrating the 40th anniversary of the global success of its legendary Swedish meatball (köttbullar) with a new plant-based dish: falafel. The novelty is made from chickpeas, zucchini, onions...
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Oktoberfest kicks off in Munich with crowds and high prices
The world’s largest beer festival, Oktoberfest in Munich, began on September 20 and will last until October 5. Organizers expect more than 6.5 million visitors to the festival, which is...
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Cyberattack paralyzes major European airports
Passengers at London Heathrow, Brussels Zaventem and Berlin-Brandenburg airports are facing significant disruption after a cyberattack on Collins Aerospace’s IT system supporting passenger check-in and boarding processes hit the system...
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According to the latest data from EUROSTAT, the number of farm animals in the European Union continues to decline
The professional group “Voice of European Livestock” presented in its recent analysis: in 2024, the populations of the main animal species decreased significantly. The number of pigs decreased to around...
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Camping brand revamped
With the revamp of the Camping brand, Kőröstej isn’t only expanding its product selection, but also updating the recipes and from August 2025 the packaging. Contact: Kőröstej Kft.; e-mail: mail@korostej.hu; web:...
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Agrármarketing Centrum: “Developing Countryside” campaign has ended
The “Developing Countryside” campaign, which made the process of transformation of the Hungarian countryside, the investments strengthening communities and the developments pointing to the future better known through various communication...
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This year’s Symbol of Sustainability winners announced
Trade magazin has announced the winners of the sixth Symbol of Sustainability competition. This year 20 entries won awards in seven categories. Each year Symbol of Sustainability introduces successful projects...
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Miklós Soltész: the fifth Nationalities Gastronomy Festival has opened
All thirteen nationalities of the country are represented at the fifth Nationalities Gastrofestival, which has just opened, said the State Secretary for Church and Nationality Relations of the Prime Minister’s...
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The forint is considered attractive abroad, but there are risks for the future
The forint is leading the regional competition: it has strengthened by more than 5 percent against the euro this year at current exchange rates. The Polish zloty is essentially stagnant,...
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Slovak Minister of Agriculture: European Commission’s proposals threaten to eliminate Slovak agriculture
The European Commission’s proposals for the next budget period (2028-2034) regarding agricultural subsidies, if implemented, will mean the elimination of Slovak agriculture, said Slovak Minister of Agriculture and Rural Development...
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More than one and a half million pensioners have received the 30,000-forint food voucher so far
The 30 thousand forint food voucher has been received by 1,540,038 pensioners so far – the Prime Minister’s chief advisor announced on his Facebook page. Zsolt Nyitrai wrote on the...
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The OKOSTÁNYÉR® National Student Knowledge Test has started
The Hungarian Dietitians’ National Association (MDOSZ) announced the OKOSTÁNYÉR® National Student Knowledge Test for the third time this year, which aims to promote a healthy lifestyle and proper nutrition. Sixth...
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Producer prices in Germany fell in August
Producer prices in Germany fell more than analysts had expected in August and more than in the previous month, according to a report by the German Federal Statistical Office, Destatis,...
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Animal husbandry has almost doubled since the national government
has and will continue to play a key and decisive role in agriculture – stated Imre Hubai, the State Secretary for Agriculture at the Ministry of Agriculture at the 30th...
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Notre-Dame’s towers reopen to visitors – French tourism brings record revenue
Six years after a devastating fire, the twin towers of Notre-Dame de Paris have reopened to visitors. President Emmanuel Macron has inaugurated the renovated sections, fulfilling his promise to restore...
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AM: Ministry of Agriculture helps sustainable farming with new facilitation
The Hungarian government has a firm intention to provide farmers with a flexible support system, which is why administrative burdens and mandatory inspections are being reduced, and sanctions are also...
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German retail struggles with AI integration
Artificial Intelligence (AI) is becoming increasingly important in retail, but German companies are still struggling with its effective implementation –a recent study by the EHI Retail Institute finds. Two-thirds of...
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Siófok is the favorite travel destination of SZÉP card holders in 2025
According to data from Szallas.hu, Siófok is the most popular domestic destination among SZÉP cardholders so far in 2025, followed by Eger, Budapest, Balatonfüred and Gyula. In the competition among...
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Campaign to promote rabbit meat consumption launched
The Rabbit Interprofessional Organization and Product Council, together with its Spanish counterpart, have launched a three-year, 4.2 million euro campaign to promote rabbit meat consumption and increase its market presence...
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