News and articles
Amazon expanding same-day prescription delivery to 4,500 cities & towns
Amazon will significantly extend the reach of its same-day pharmaceutical delivery program in 2026. Amazon Pharmacy will expand same-day prescription delivery to 4,500 cities and towns across the U.S. by the...
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Shopping made easier – Video of the day
A clever tool, although it does not support the search for environmentally friendly solutions....
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Lunch close to nature – Picture of the day
The Kawakodo restaurant in Kyoto welcomes its guests with its own waterfall. It could be a special experience!...
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Power in craft beer
Has the beer revolution run out of steam or has its expansion period simply come to an end? Craft beer production in the US declined by 4% in 2024 and...
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Trend collector bar in New York
The concept behind Golden Ratio, a new bar in Brooklyn, seems to have been put together by marketing experts: it incorporates every trend that was popular in 2025. This article...
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E-sports drink for gamers
On the functional beverage market protein-based products have been mainly associated with athletes and gym culture up until now. This article is available for reading in Trade magazin 2026/02-03 However,...
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Beyond cocktail competitions
According to an analysis in the January issue of Drinks International, the role of cocktail competitions has changed in recent years, as their impact as marketing tools, long-term community builders...
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AI in hotels
SabeeApp’s latest industry research has revealed that AI is currently most widely used in the hotel industry in the field of marketing: 53.3% of respondents indicated this as their primary...
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Winemaker of the Year 2025
József Lamport, chief winemaker at Thummerer Winery won the title of Winemaker of the Year 2025. This article is available for reading in Trade magazin 2026/02-03 The winemaker has been...
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State support scheme
Tourism is performing strongly, yet restaurant profitability is declining: cost pressures (particularly rising wage costs) and administrative burdens are squeezing the margins of many businesses. This article is available for...
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No, thank you!
According to an international study, consciously refusing alcohol is becoming more and more acceptable worldwide. This article is available for reading in Trade magazin 2026/02-03 Based on a survey commissioned...
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Tipping with a bank card
Teya Hungary’s bank card use data reveal that Hungarian consumers gave an average tip of 8.12% in restaurants in 2025. This article is available for reading in Trade magazin 2026/02-03...
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Atmedia adds BBC Earth to its international portfolio in Hungary
Atmedia Group is expanding its international media portfolio with the addition of BBC Earth, following a new long‑term agreement with BBC Studios. Under the deal, Atmedia will handle advertising sales...
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Are humanoid robots the future of logistics?
Humanoid robots are no longer just a sci-fi spectacle: their prototypes are capable of running, jumping, recognising gestures and performing simple industrial tasks. This article is available for reading in...
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Half of Hungarians already search for products using AI
A recent survey by Árukereső.hu (involving 2,900 online shoppers of different ages) has found that the role of AI in online shopping is becoming more important in Hungary: 49% of...
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Médiaunió’s experiment proves: people of all ages can be deceived
Médiaunió and KiberPajzs’s “You are the key!” campaign examined the extent to which different age groups can distinguish between AI-generated and real content. This article is available for reading in...
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ESG: the majority don’t ask for postponement, preparedness level is increasing
According to a recent survey by BCSDH (conducted with the professional support of KPMG), 95% of Hungarian companies committed to sustainability believe that the ultimate goal is sustainable operation, for...
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2026: stricter EU rules and digital waste tracking
2026 could be a tough year for the circular economy in several respects: EU bans and transparency requirements will come into force, while in Hungary the digitalisation of waste management...
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Green transition on the air conditioning market
In buildings the majority of energy consumption comes from comfort-related systems – heating, cooling and hot water production. In residential buildings this ratio can be as high as 79%, while...
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Discover the solutions of the future on Startup Island! (Part 2)
This year, Startup Island is organized for the second time by Trade Magazin, the leading domestic trade magazine of the FMCG market and the official media partner of the Sirha...
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Henkel Hungary: Strong bond on and off the pitch
A collaboration has been launched between Henkel Hungary’s local adhesive factory and MOL Tatabánya KC men’s handball team, which focuses on strengthening community values, supporting the city’s sports life, and...
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GKI economic sentiment index begins 2026 with a small decline
According to a survey conducted by GKI Economic Research Zrt. with EU support, consumer outlook remained unchanged in January compared to December, but business outlook deteriorated slightly. This article is...
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Strong bond on and off the pitch
A collaboration has been launched between Henkel Hungary’s local adhesive factory and MOL Tatabánya KC men’s handball team, which focuses on strengthening community values, supporting the city’s sports life, and...
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Workers’ wage demands and company wage increase plans are becoming increasingly distant from each other
Randstad has once again conducted a survey among decision-makers in the corporate sector, which sheds light on business expectations for 2026 as well as the most significant HR challenges. The...
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JYSK’s 103rd Hungarian store opens in Veresegyháza
JYSK will open its newest store in Veresegyháza on February 11, the company’s 103rd store in Hungary. The opening is another milestone in the domestic growth of the Danish-based home...
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Carnival madness at Auchan
The carnival season has arrived this year, and Auchan is helping all ages create the perfect festive atmosphere with fun costumes, colorful accessories and creative party supplies. Whether the little...
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Christmas tree cake
The Hungarian Confectioners’ Craft Union (MCI) announced its first “Christmas Tree Trunk Cake” competition this year, with the support of Debic. This article is available for reading in Trade magazin 2026/02-03 Interest...
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